The perceptions about having a business website have gone through transformational changes over the past decades. Studies have shown that 70-80% of customers first check out the website before deciding to do business with a company or an individual.
Having a good futuristic website is so important that 38% people stop engaging with a business whose website they don’t like.
Hence, it is very important to know what your visitors expect when they come to your website.
- What are the visitors looking for?
- What are the features that enable them to absorb your message and then react favourably?
- How do they come across your website?
- How often do they interact with your website before deciding to do business with you?
Since the entire essence of having a website is to cater to the expectations of your visitors, it is very important to know what impact current technologies and trends have on their behaviour and how you can make your website future ready.
Listed below are 7 things, or seven indicators, that can help you get the website according to your most specific business needs.
Your Website Layout must be Mobile-first
More than 50% of people might be accessing your website on a mobile device, that is, on a smaller, portable screen. To know the exact number of people accessing your website through their mobile phones, check your Google Analytics section.
We don’t mean to say that you completely ignore the desktop. Your layout must be liquid in the sense that it seamlessly adjusts the content and design according to the size of the screen.
Formerly, having a mobile-first website design used to be an option or an afterthought. But nowadays, and even in the future, it is more important to have a mobile-first website design.
Please remember that a big chunk of the world population is accessing the Internet for the first time through their mobile phones and not through PCs and laptops. They are more accustomed to viewing websites in a responsive mobile layout.
Website Development framework has a big impact on your Website Sucess
A framework is a basic architecture that gives your website an underlying shape. It takes care of the structure of your website and makes sure that it doesn’t break under critical situations. Building individual HTML pages are no longer preferred.
For example, a robust framework will ensure that a wider screen has a sidebar (or multiple sidebars, depending on your choice) when viewed on a PC or a laptop but then the same sidebar gets adjusted at the bottom when someone views that website on a mobile phone or a tablet, keeping overall layout attractive, user-friendly and easy to access.
You can either use a framework/CMS like WordPress or Drupal. Both these frameworks allow you to have liquid layouts that are highly attractive and presentable and at the same time seamlessly scale according to the size of the screen, automatically adjusting various elements.
People may be accessing your website in a highly distracted state of mind
How you structure information and various elements on your website is very important. Everything must be immediately accessible. Since most of people may be accessing your website through their mobile devices, it is important to keep this in mind while planning the layout of the website.
Probably they may be using their mobile devices while sitting in front of a TV while sitting in a hotel or an airport lobby or during transit, they may be in a highly distracted state of mind. Design your content and layout accordingly.
Different people may have different search intent
People may have different information needs when they come to your website. You need to provide content and information based on those needs. They may be ready to do business with you or maybe they are just exploring different options and for that, they need the right information.
Hence, it isn’t just important to have better search engine rankings, but it is also important to improve your design that draws targeted traffic ultimately increasing your conversion rate. Needless traffic is no longer encouraged. What matters is search engine traffic that converts.
Voice Search ready Website
Just in the US, over 60 million people use voice-controlled devices to find information on the Internet, for example, Google Home, Amazon Echo, Cortana, and Siri.
Your website must be developed accordingly that makes it easier for voice-enabled devices to read content and convey it in an easy manner as possible to your prospective customers and clients.
Artificial Intelligence-powered Chatbots
Chatbots are the chat interfaces that you see on various websites. When you ask a question, there is a great chance that a bot is answering instead of a human being.
Through Artificial intelligence, chatbots begin to build their own repository of questions and answers. It responds back to the queries of questioners using the list of questions and answers that have been fed into the system. Analyzing the question and its various words and phrases, it interacts with your visitors automatically.
At the same time, it uses the new information to expand its knowledge base. There are many off-the-shelf chatbots available or you can get one built according to your particular needs.
Changing the dynamics of your website according to Big Data Analytics
Big data is a rapidly evolving science not just today, but also in the coming future. It means collecting data out of user behavior on your website using artificial intelligence.
A small example: the embedded artificial intelligence on your website detects that when people access a page XYZ on your website, they buy more from your website. The embedded artificial intelligence system can automatically begin to highlight page XYZ to the new visitors to improve your conversion rate.
Similarly, another system can allow your visitors to change the theme of your website on-the-fly. Then the system can analyze which theme increases your conversion rate and then begins to show that theme by default to the new visitors.
Why is it important to know about the latest Web Design trends?
There are many reasons. You want to leverage the trendy technologies to maximize the user experience on your website and this, in turn, gives you more business. You also need an easier way to maintain and update your website with as minimal effort as possible so that your visitors see the latest information on your website. This drastically brings down your maintenance cost.
Modern web development technologies also come with lots of safeguards against cyber-attacks. For example, if you use a contemporary framework compared to a framework that was built in the mid-2000s, it will be more robust and have a greater number of capabilities to ward off cyber-attacks.
Whether you have a one-page website or a website containing hundreds of pages, being fully aware of the available technologies gives you more choices and a sure footing. Above all, it gives you a better conversion rate throughout almost all the recent available devices.
Businesses need to have more appealing and responsive websites to improve their credibility and enhance reputation as an authority. Perception system team keep future trends in mind and implement innovative ideas and pursue the most recent development trends.
Our web development experts have hands-on experience which allows us to build next-generation websites and applications throughout the wide spectrum of industry segments.
Over the past 17 years, we have completed many digital projects globally. Our years of Web Development expertise have earned us a considerable customer satisfaction rating with our clients ranging from Mid-Market Enterprises to leading educational institutions like Harvard University and NGO’s like Georgetown University’s Bridge Initiative. Get in touch with us for a free consultation.