With the advent of the Internet, enterprises all across the world are rapidly adopted web technologies. Websites have become the face of the modern-day enterprise. Along with this, web portals came into existence and soon become a vital part of the online ecosystem.
According to some recent statistics, 1/3rd consumers in the US experienced increased online spending post lockdown. You can easily address the demands of such a massive consumer through a web portal. A well-planned web portal minimizes the risk and maximizes online visibility.
Perception Systems have helped hundreds of businesses with scalable web portal solutions. In case you are seeking to build your web portal, we recommend following these tips for a smoothly working website.
Tip 1: Determine the Area of Interest
Firstly, you need to decide the business niche and the niche market, which has potentials. You can select one such place, allowing you to use your existing resources, expertise, and knowledge. For instance, some are interested in B2B businesses, B2C, retails, and eCommerce.
If you decided to develop your web portal and successfully determined the business niche, you have to research and study the scope of the market.
Remember, if you decide to serve domestic and international markets both, the chances of surviving are very high. Even so, if you are only going with household needs, you should find out what kind of services can make your business more competitive and unique.
You can quickly elucidate the scope of the business and ask some questions before you open your checkbook. You need to ask some significant problems: Do you have some useful resources obtainable for developing a B2B or B2C portal from the start?
Do you require it to leverage the current website, customers, and sales staff to produce additional revenue? Do you have enough revenue-generating models? Do you have sufficient time and technical skills to operate it? Are you going to spare one person to use it?
Tip 2: Understand your Clients Business Needs
It is also most important that you identify your customers and their needs so that you can quickly come up with some unique ways to attract them to your business, products, or services. You can also offer them some beautiful services so that they always come back to you. In all this, you need to remember that content is the king.
Tip 3: Analyse Return on Investment
It would help if you always remembered that you are running a portal for earning a maximum profit to identify and develop some revenue models. Previously, it has been proved that the banner advertising model and the transaction model may not be efficient and predictable.
Tip 4: Determine your Budget
You can manage the finance effectively as you need to go with perfect budget planning to maintain it successfully. You can start with excellent budget plans and spend your hard-earned money carefully by shaping planned coalitions with some other websites instead of spending hard-earned cash. You can market your portal website.
To develop a robust Internet presence, you should come up with effective marketing and partnership strategy. We all know that due to the lack of a ‘step-by-step’ process and long-lasting plan on expanding the business, many failures of start-ups have occurred.
A Huge failure like one thinks that someone may purchase his/her site and makes quick money. So, one of the major chores that you need to do is differentiate your portal from others.
Currently, numerous B2B and B2C portals are there on the web, so it isn’t easy to think that which point or factor can make the portal popular and stand out from your competitors.
Tip 5: Avail Efficient Project Management
Across the world, numerous start-ups are failed because of poor management. Still, if you have decided to start with a low budget, you can consult a freelancing consultant who offers services and expertise at the most competitive rates. So, remember to go with a freelancing consultant to get desirable benefits.
Tip 6: Select Domain Name and Web Hosting
For branding purposes, the domain name is a crucial element. Therefore, select an appropriate domain name that enables visitors on the web to find your business quickly.
Remember, your domain name must be catchy and relevant.
Tip 7: Choose the Right Web Technology
Today several web programming technologies exist to create websites, web applications, and web portals, combining both. Some of those web technologies are proprietary platforms, while some are open source. Enterprises prefer proprietary platforms due to security concerns, while most businesses opt for open source to leverage it. The selection of web development technologies and platforms for your web portal development depends on your web portal’s nature and the requirements of content management.
PHP open-source platforms like WordPress, Drupal, and Joomla are eminent CMS used on the web. WordPress is covering 50% of websites, Drupal 18%, and Joomla 7%.
However, many web developers use core PHP code to create web portals and integrate open-source CMS to update and manage the content without any help from a programmer due to some platform constraints. If you are going to select any web technology to create your web portal, you should consider the following points to make the right selection.
- The platform should be user-friendly and developer-friendly
- Powerful enough to manage any level of intricacy in development
- Cost-effective, so open-source platforms are the winner here
- Need active support of a vast developer community
Tip 8: Conduct Front-End and Back-End Development
The front-end development includes page designing, product catalogs, logos, layouts, buttons, menus, and many other essential aspects of your website. Here, the designers and the developers work together to deliver a highly functional and user-friendly web portal that addresses all your business requirements. Also, web portal design helps you visualize your product better and help you develop your web portal more efficiently.
Tip 9: Assess tools for Web Portal Development
It is also essential that you develop your portal website with free or affordable tools that are obtainable on the web. Many web tools are rich in features, and you can find those tools at DollarTemplates.com.
Open-source programming technologies like PHP and ASP.NET and open-source platforms, as discussed before, offer the cheapest alternatives to create web portals with a minimum investment in licensing and other requirements.
To work on your portal project the way you want, you can hire a freelance consultant or an offshore consultant as per your project requirement. Hiring a freelancer or offshore consultant is much affordable as compare to hire a full-time service consulting firm.
Tip 10: Test your Portal for Usability
Once you have done selecting the right tool for your web portal, the next step should be to test your web portal for usability. While usability testing can be a pretty broad term, there are a few essential factors that should be at the top of your list:
- Is your web portable readable?
- Does it work uniformly in different browsers?
- Will, your users know what to do when they visit it?
- Is it mobile-friendly?
If you can answer “yes” to these questions, then you are on the right track. Keep polishing these factors until you are ready to launch your web portal. If your answer is “no,” you need to go back to the drawing board and turn them into “yes.”
Tip 11: Fix Bugs and Access for the Site launch
A bug can make seriously damage your website. It affects your website functionality, resulting in significant business loss. Quality checking for every code is the most critical phase of your web portal. You must need to check each code with automated tools as well as manually. Check out the bugs and fix them before launching the site.
Tip 12: Pick a Date to Launch
This one may go without saying, but you don’t just launch your web portal on any old day of the week. This is your special event, as you have spent long days developing every element of your web portal. This is an act that needs to be celebrated and promoted, just like anything else you do as a business. A silent launch may sound humble, but it is a waste of opportunity. So, you need to pick a date to launch your web portal to send out a press release to your relative industry’s publications. Along with PR, you can also blast newsletters and social media posts.
Tip 13: Hire Internet Marketing Agency for More Visibility
Merely creating a web portal cannot bring revenues or grow your business further. You need to do efficient marketing using services from a seasoned Internet marketing company like Perception System to beat your competition. They have highly experienced and expert professionals from an Internet marketing agency to do SEO, SMO, PPC, and conversion optimization to boost your web portal in SERPs. Use UX and various optimization techniques to bring, engage, and convert maximum traffic in favor of your business.
Tip 14: Partner with Other Businesses to Boost Market Presence
To boost the market presence of your business, you can partner with some other firms or start-ups. Today, lots of smaller portals are willing to team-up with other portal websites to develop a network presence on the World Wide Web. You can ask other outlets as it can be great for both ends.
Tip 15: Maintain Consistent Performance with Web Portal Support
Launching your site is only a single phase of creating a web portal. Your web portal must remain fully-functional in the long term. Besides, you need to maintain the seamless performance of your web portal for a better user experience. Thus, update your web portal with the latest version of the web technology, timely edit the contents, images, and information, manage blog posts, and fix any bugs that appear after launch.
So, these are the ten easy-to-follow tips to develop an own web portal for your own business. Following these tips may prove easy for you to create a portal without many hurdles and expenses.
For more information on portal development or to get an assistant from the professional portal development company, prefer Perception System and its impeccable team of web portal developers to make real differences in your life and business.
Updated on Feb 11th, 2021