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How to Create a Job Site Like Indeed and Glassdoor?

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Job search websites have revolutionized the hiring process in the recruitment industry. No printed classified, no advertisement in the newspaper, and no extra movements, the job seeker is just a click away from getting his desired job.

For the employers, job portals cut out the hassle for in-person interviews of all the applicants. Employers can yield enormous benefits from job portal features to streamline the hiring process. Indeed, job portals have filled the gap between job seekers and employers in the best way ever, as 60% of the users benefit from job boards.

A few giant job portals are ruling the world of the recruitment industry, Indeed, and Glassdoor, for instance. Indeed.com is the most visited platform and is ideal for quick job queries, while Glassdoor focuses on high-skilled technical jobs. However, many opponents differ by location, features, and specialization.

It is daunting to create a personal website for job seekers and make it profitable and competitive among the market leaders. With the innovative job portal solutions, Perception System has helped many recruiters to streamline their hiring process.

Let’s find out what you should pay attention to while creating a job portal like Indeed and Glassdoor.

What is a Job Search Engine?

The job search engine is a platform where employers list their job offers and search for relevant candidates. While on the other side, job seekers post their resumes and look for the desired vacancies.

Most job search websites are free and serve as the modern platform of job ads by compiling millions of job listings available for openings and equipped with additional features including Boolean job search, resume builder, application tracking, job alert, and job save functionalities.

10 best Job Search Websites

A job search website is one of the best and most efficient ways to search for and apply ample opportunities in a particular industry. Considering the market volume, it is really huge. Apart from Indeed, there are also such employment-related giants as Glassdoor, Monster, Simply Hired, ZipRecruiter, CareerBuilder, where each of them is targeting a specific industry.

Best Job search engine wins with number of Job listing
Best Employment website worldwide
Employer Insights platform
Best for Connecting through social
Zip Recruiter
Search engine for job hiring in local area
Career Builder
Sharing largest market in online employment
Jobs Aggregator represented in 71 countries
Simply Hired
Online recruitment advertising network
Best job site for work from home and flexible jobs opportunities
Highest-quality index of global job listings website
Best site focusing on jobs in the finance sector
Ideal for searching candidates for law jobs
indeed delivers

(Graph showing hiring rates of online job searches across the US)Source: Indeed

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Analyzing Indeed and Glassdoor for a better perspective on job boards

  • How do they work?
  • How many unique visitors do they have?
  • How many resumes uploaded by applicants?
  • What are their reviews?
  • How many job listings do they have?

Understanding job boards at a competitive edge

To build a presence in any industry, it is necessary to analyse the competition. The recruitment industry holds massive competition due to a vast number of online jobs search sites post-pandemic. If you want to create a job portal like Indeed, you need to do thorough research on competitive websites and their features. Check out different websites like Monster, Craigslist, Dice, Career Bank, Law Jobs, Medical workers, and their specialization to better understand job portals and their work to stand out from the competition.

What to look for in these Job Search Websites?

Creating a job search website like Glassdoor and Indeed requires understanding its basic features, specialization, and technical aspects. We recommend considering the following the below aspects for making a job search engine.

Selecting the major features

While creating a personal website for a job search, you must consider several essential features for employers and job seekers. Here’s how you can implement the essential feature into the job board.

For employers
For jobseekers:
Company profile
Resume uploading
Job posting
Job search bar
Resume search
User account/Profile
Search filters

Make it different from competitors

You don’t want to add another job portal that has the same essence. You must be innovative when it comes to seamless user experience, intuitive user interface, mobile-first approach, and a well-maintained job portal.

Here’s how you can stand out of the competition through our advanced job portal solutions, including the latest recruitment trends like:

  • Resume parsing
  • Video resume uploading
  • Advanced search for employers
  • Virtual conferencing
  • Application tracking system

How to Divert Traffic to your Job Portal? 

You need to create several marketing strategies to divert traffic towards your job portal website. Here’s how you can do it efficiently.

Industry-specific job board

Make your job board targeting a specific industry like the aviation industry, the education industry, the healthcare sector, and so on. Professionals who are interested in specialized talents will divert towards your job portal.

Make it free

Allow employers and job seekers to experience your premium services free of charge for a particular period. You can charge a minimal fee afterward to retain their attention.

Connect with other job boards

if you don’t have a job listing, you can borrow it from the other job boards. This affiliate program will help you to direct traffic towards your job board.

Considering the Technical Aspects Behind Job Search Engines. 

Surely, there are many ways to create a job portal like Indeed and Glassdoor. Still, the primary consideration is to go for custom job portal development or prefer the standards aspects. When considering the technical aspects, the job board website builders may sound cheap, but they come with only basic website features. Your job portal will require advanced and more sophisticated features.

It is very challenging to remodel your website if website builders create it. Furthermore, you need to provide security when it comes to uploading massive resume data from hacking.

On the other note, the cost of custom job portal development may seem exclusive. You will get a 100% flexible, secure and scalable job search engine. Whether you are a start-up or a successful enterprise, you must choose custom development right from the start.

What Revenue Models do Job Portals Adopt? 

The revenue from job portals can vary from website to website. According to the latest research, job portals received most of their income from duration-based job posting, while general websites make the most by pay-per-click. Job portals don’t charge any fee from job seekers, but it charges to employers. Here’s are some interesting facts on how job boards make money.

40% of job board revenue comes from the duration-based job listing

50% of Indeed’s revenue is outside the U.S.

20% of the income of Glassdoor is from outside the U.S.

40% of job search engine revenue of Employer & Jobseeker for monthly membership

20% of the supplement income comes from featured posting, advertisement, and services like download CV templets etc.

Historical Performance

(Figures showing consolidated revenue of Recruit Holdings Annual report 2019 through HR technology, media and staffing through Indeed and Glassdoor) Source: Recruit Holdings

There are many ways how job portal websites make money. Here we have listed a few points for your consideration.

Job Posting

This is the most common way to get revenue. But every job board has its own rules. Indeed enables users to post an unlimited job listing. At the same time, Glassdoor charges $225 depending on the number of posts and their visibility every month.


Offering membership to regular recruiters is a sustainable source of income for the job portal. Instead of charging fees, you can offer yearly or monthly membership to them for posting X no. of jobs.

Premium Package

You can provide a few features of your job portal for free, but they must have to buy a premium package for advanced features. For example, the resume uploading feature is free, but to contact them directly, your users will have to spend $100 to $300 for reaching out to 50 to 200 contacts.

Sponsored Post

For an advanced facility to the premium clients, you can sponsor their job post. You can regulate the budget of sponsored posts between 5 cents to $2 per click or sloth or per day, depending on your criteria.

Career Services Fees

You can provide professional consulting to job seekers to achieve their dream job better. You can charge career service fees at the minimum cost of $200 per resume, along with career development specialists.

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(Image showing Indeed and its competitors have raised over $6.9 billion between their estimated 808.9K employees) Source: Owler

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Get in touch to create a full-functional Job Portal with advanced features to improve your recruitment experience.

Know More

How to create a job portal like Indeed, Monster and Glassdoor: 5 solutions

As you can the massive revenue, now let’s take a look at the five solutions that will enable you to create job portal like Indeed and Monster.

Solution #1. Off-the-shelf Readymade Job Board Product (like madgex, JOBIQO)

Off-the-shelf job boards are readymade products. You just need to buy it. The job board management platforms like Madgex, JOBIQO and Zip Recruiter offer ready-to-use job board products as opposed to the custom software which is designed for a specific purpose. For instance, Microsoft office is off-the-shelf software.

Easily available online at job board management platforms
Limited set of features that might not cater every requirement of your hiring process.
Affordable when compared to custom software
Modification is not allowed after purchase.
Easy usability, as you can install it immediately.
As a readymade solution, it is easily available to your competitors.

Solution #2. Cloud Solutions Job Board Software as a Service (smart job board, monster tms)

Job portal vendors like Russmedia job board, SmartJobBoard, Recooty, Monster TMS offer cloud-based job board solutions in just a click. You can use software as a service without worrying about hosting and upgrades.

No coding and technical skills required
Zero customization. You cannot integrate banding elements and your own features.
No need to spend extra costs of hosting and upgrades
No rights. The service provider only gives you the platform to use at a particular fee. You don’t have any rights.
The price is lower than customer software development.
No hustle for maintenance and support as they are under the software provider.

Solution #3. Content Management Systems (Drupal, WordPress)

The next way to build a job board platform is to use content management systems like Drupal, WordPress, Joomla. These CMS platforms offer themes, plugins, and maintenance that will give you the ability to create a Drupal or WordPress job board website like Indeed.

Avail benefits of custom and third-party plugins
Technical know-how is required to fix bugs and crashes
Lots of support from communities
Low compatibility when it comes to adding themes and plugins from other systems.
Free and paid themes available
Customization available as per your branding
Easy to use back-end for website maintenance

Solution #4. Job Board Ready PHP Script

Job board-ready PHP script is a web-based software that can be used to create powerful and modern job portals. Unlike off-the-shelf readymade job boards, it offers various features for employers.

Mobile-friendly job portals
Technical skills required to fix bugs
Custom plugins and themes
A bit expensive when compared to cloud-based job portals.
Advanced administration panel

Solution #5. Custom Software Development

Custom software development is the ideal way to build a job website like Indeed and yet having all the benefits and features of your company. You need to hire a custom software development team to build an employment platform.

Hire dedicated team for your next web development project.

Highly scalable architecture for future development
This job board solution is more expensive than the rest of the solutions.
Minimal investment to verify your business idea
It requires two to three months of development.
Custom UX and UI design to stand you out from competitors
Final Thoughts

The fact is, there are thousands of job portal websites in the world, and you can always try to find a specific urge to offer your solution. As you can see, you don’t have to invest in a feature-rich job portal, you simply need to do a thorough research, focus on your marketing ideas and bring in traffic.

As your site get more and more impact, you will be able to improve your job portal performance with advanced features that will enable you to scale up for larger enterprises and more industries.

At Perception System, our developers have experience in creating seamless application tracking systems, HRMS, and virtual conferencing for your job portal development requirements.

Connect with us to know more about creating job portal websites like Indeed at info@perceptionsystem.com.

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