Vidyut Joshi

Leader, Cloud Practitioner, Delivery & QA

Social Media

Role of Social Networking Apps in the Modern Business World


These days, social networking is playing a very important role in the modern business world as it allows people to connect and update essential information. Its endless features and powerful functionalities make it extremely easy for businesses to stay connected with their clients, customers and other important persons of their business.

We all know that there are lots of social networking websites that are gaining tremendous attention of the people worldwide. Currently, these are sites are the exclusive medium of interacting with any person.

No matter whether he/she is your friend, overseas family member, customer, client or business partner, social networking sites have made it easy to connect with them anytime and anywhere.

The reason of interacting with people like customers, visitors and other business partners could be anything like sharing information, generating awareness about your products and services, brand promotion and more.

With the best results of sharing and promotion, there are lots of businesses, who started opting for social networking applications as these types of apps are gaining huge values at different website development service to make useful for distinct users.

Currently, there are plenty of social networking sites, including Social Networking, LinkedIn, Pinterest, Twitter, Google+, StumbleUpon, Instagram, MySapce, etc. that helps businesses to attract lots of new visitors.

So, businesses can go with best social networking apps as these apps not only keep the user updated about the latest information, but such apps also consider the value of offering immediate information for successful communication on the go.

Before, we discuss its importance; let’s have a look at some quick facts about the role of social networking in the business world

  • More than 94% of all businesses with a marketing department are using social networking apps as part of their marketing platform.
  • Approximately 60% of marketers are dedicated to the corresponding of a full workday to social media marketing development and maintenance.
  • Today, over 43% of people of aged 20-29 are spending more than 10 hours a week on social networking sites.
  • Approximately 58% of businesses that have social networking apps as part of their marketing strategy stated an increase in the market exposure.
  • 58% of businesses that have utilized social networking marketing for more than 3 years reported an augmented in sales and profit.

So, having social networking apps for your business is extremely important as such apps also provide plenty of benefits that are listed below:

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We all know that branding is an essential part of any business, products and services. It is only possible when you get huge audience for your products and services. Today, social networking is one of the best means for you to gain multiple users and audiences.

By opting for social networking app development, one can get hold to all these users to engage into their services and boosting a brand image of their products.

Creating More Potential Clients

You can also generate more prospective clients towards your business, once you are successful in attaining the brand image. It can boost revenues.

Currently, there are more than 600 active users on social networking; the app boosts your exponential growth rate. Moreover, it also brings a wonderful opportunity to interact with more and more customers.

Boosting Revenues

Through social networking marketing and promotion, one can get lots of potential customers at their site, and he/she can then into their regular clients. As a result, it can boost the revenue of your business. Along with monetary advantage, one can earn a brand reputation at extensive scales.

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In short, social networking apps are becoming necessary for every businessman as he can expand their business worldwide and acquire lots of other advantages that are not listed above. For social networking app development or to get support from professionals, you can visit here

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