The world of e-commerce and online selling changes fast. New technologies and new products make existing ways of...
Are you thinking to start eCommerce store, but don’t know where to start from? Don’t worry, we are here to teach you the basic steps that help to develop Magento eCommerce storewith an ease. Firstly, you have to find out an experienced web developerand handover your development task to him/her. If users are dealing with a tight budget then not to worry we have some excellent alternatives as well.
In this post, we are going to consider some important points to create eCommerce website with Magento by your own. Magento is one of the excellent platforms blessed with marvelous functionality and commendable features. Being a popular eCommerce platform, it has a lot of resources that can be used for development task.
First of all, you have to consider the Magento version and its hosting. There are many options like Magento Community Edition, Magento Go, etc. to choose from. Magento Community (Magento CE) comes with a pre-installed hosting on the server for you. Although installation process is not difficult, if you are not professional then you may face problem.
It is advisable to choose such hosting company, who has enough experience with Magento platform. Such company will provide you technical support in case you have any problem with the website.
On other side, Magento Go comes with their own turnkey, hosted solution. It is one type of subscription service, but Magento helps you with everything that you need for to set up online store.
There are many different types of Magento themes available that can be installed to give amazing looksto your store. Among them, some are free while some comes with cost around the $50 – $200 (£35 – £135) mark. While in some theme, you just have to change the logo, if you are paying some amount to design theme.
Setting up the Catalogue
After that, you have to download some important training materials that help you to set up products and attribute sets. Before you start building your catalogue, it is advisable to get proper attributes sets for products. We also have some worthy instructions about to set catalogue in Fundamentals of running a exclusive magento store.
Payment section is one of the important sections in eCommerce site. So, if you have a PayPal account then integrated it into your store. For integration, you just have to check out the PayPal options in the configuration menu. Apart from, you can also use other payment options as well.
Transactional emails are one of the last things you have to set up in your Magento Store. These Transactional emails go to users when they placed order, requested password, etc. Magento has pre supplied with these emails; however, one shouldn’t have to make some minor edits. Go to System>>Transactional emails option and you done it.
You’re up and running
Now, your store has a product catalogue and means for purchasing of your customers. After that, you have to work more for refining and personalizing your store, however, you don’t it along for running an online store. After that, you have to look after marketing and promoting your store to bring business. There are many different ways of marketing, including:
- Pay for Click Advertising (Such as Google Adwords)
- Using social media
- Promotions and discounts
- Search Engine Optimization (SEO)
- Email marketing
Monitor, refine and test
After completing development process, merchant must add a good analytics package like Google Analytics for their store. Having analytics helps online merchants to know exact statistics produced by stores.
You just have to sign up to Google Analytics and grab data & track your visitors from adwords, SEO, email marketing and so on. On other side, you can also test the changes that made to your store. One can get essential information through analytics.
Integrate New Features
It’s time to add more functionality into your Magento store by adding ‘Extensions‘ and Modules. Extensions are easily available at Magento Connect store at affordable price. So, check out an appropriate one and enjoy limitless possibilities.
These are some remarkable tips for my side for developing Magento store. If you have any idea apart from this, then share with us through comment section.