The perceptions about having a business website have gone through transformational changes over the past decades. Studies have...
Knowing when to redesign your website isn’t easy. Every business needs an effective website, but being able to understand when it’s working well and when it needs a change can be difficult.
There can be plenty of reasons to upgrade your website, but they don’t all apply to your site at the same time. However, according to a recent survey, four out of five internet users think less of a business, if the website is not being updated on a regular basis. More worryingly, nearly 40% said they would think twice about using a company’s goods and services if their website isn’t user-friendly and packed full of fresh and useful content.
It is very important for you to understand the signs which indicate that your website is not working well, as it should be. There are some obvious reasons to redesign your website, few major are discussed below.
Your website isn’t generating sales or leads
If you’re not getting any conversions or interest on your site, this is a sure sign it’s time for a redesign. Websites can be an incredible business tool, but competition is tough and there are dozens of reasons why a person might leave a site. If it looks old and outdated, is operating slowly or is simply difficult to navigate, they will be gone in seconds.
Low conversion rates or high bounce rates are key reasons to redesign your site. The bounce rate is the percentage of people who leave your site after visiting only a single page. These can vary depending on the nature of your site, but the average should be somewhere around 40 to 50%. If your bounce rate is significantly higher, then it might be time for a redesign.
No conversion funnel
Essentially, your site is designed to turn your visitors into potential customers. That means creating a funnel that takes the user from a landing page to the sales page as quickly and easily as possible. This is all based around making your site easy to navigate, having visible calls to action (CTAs) and a streamlined checkout process.
If you have no real idea about conversion funnels or haven’t designed your site to act like one, then it might be time for a redesign.
It looks old and tired
Just like the real world, the virtual world is subjected to trends and fashions. The grammar of design changes over time and sites that look outdated and old can be put-off. You wouldn’t buy goods from a shop that has a scruffy and old appearance. In the same way, a website that uses old-fashioned fonts, too busy or distracting, or uses cheesy stock imagery, impacts negatively for business.
Ideally, you should be making small regular updates and changes to the layout and design to keep things fresh. And if you haven’t been doing this, then it’s probably time for a refresh.
It lacks trust
These days, more and more of us buy online. The suspicion about shopping on the internet has almost disappeared. This is because businesses have worked hard to establish trust for their goods and services. For this, they have set up tools such as secure server signs, customer reviews, and testimonials, or they get affiliated with the trusted associations or organizations that allow their emblems to be displayed.
The more trusted and credible you can make your site, the more effective it will be in attracting your customers. Use the tools at your disposal and make sure you create a bond of trust with your customers.
Is your website Responsive?
By 2025, it is estimated that almost three-quarters of the people will only use their smartphones to access the internet. That means you absolutely must make sure that your website is responsive and works across all platforms and devices. If you don’t, you could miss out as much as 75% of your business within a few years. This is an extremely important sign that your website is due for an upgrade, and you need to get it checked by Web Developers.
Is your Website Optimized for the Search Engines?
Search engine optimization is one of the least understood tools that can be used in website design. Essentially, the purpose of SEO is to make your site more visible to search engines like Google when their bots scan your site. So, having certain keywords used in the right places, filling your site with good-quality and relevant content, and making sure internal and external links are in place is a key for getting high rank for your website.
This does not mean simply stuffing your site with keywords, as many people believe. Search engines are far more sophisticated these days, thus you should make sure that your site is updated, fresh and useful.
So, it’s easy to know why you need to redesign your website. But making this a reality and implementing all the above isn’t simple if you don’t have the time or skillset. That’s where we come in. We have all the resources to help you redesign your site. If it’s not working as well as it should or you simply feel it’s time for an upgrade, then get in touch with our team.
If you’re just not sure whether you should redesign your site, then we can also help you to find out if it’s time. We’ll carry out a quick survey of your site and see how you can take advantage of our website design services, then recommend any changes to give your business the boost it needs.