Case Study of Social Networking Application on Web and Mobile Platforms

What Client Was Expecting from the Perception System?

The client was searching a right web development partner, which can deliver something more than standard social media networking sites. The social media concept involves three innovative integrations, storybook, timeline, and journal.

It demands the active involvement of seasoned web developers with adequate experiences in social networking portal development along with required innovative feature integration.

The Perception System proved an ideal web development company in San Jose, the USA in the eyes of the client and its team.

How We Evaluated Client’s Needs?

We have taken a bit different approaches for evaluating the requirements. We asked the client to produce ideal examples of the similar websites or applications. We have run a survey and segregate various relevant features and ask the client to select the most appropriate ones.

It worked beautifully, and we reached the concessions for everything needed for our project quickly.


  • The client wants to provide a central place for Lugelo users to share their experiences with the brand using storytelling techniques in a storybook.
  • Brand users could write stories using texts, images, and other multimedia formats including audio and video to augment it further.
  • Brand should able to pick the interesting and relevant stories from the social media and place those on its timeline to stay there longer.
  • A brand can use stories as promoted posts as well as get insights into products.


  • The brand has powerful features to bring various story formats on its timelines, such as Snapchat stories, WhatsApp Status, Instagram Stories, YouTube reels, Facebook stories, Skype highlights, Medium series, and much more.
  • Enable brands to add interesting milestones from its brand history or product history.
  • Possible to create walkthrough history from milestone posts.
  • The timeline should support the album or gallery formats.

Genuine Approaches Taken by Team of Web Developers at Perception System

The client has selected Perception System as its social media development technology partner and wanted an innovative social networking site exclusively attached with Kenya and regional culture. Therefore, our web developers have taken the right approaches to beat the challenge.


Our social media web developers, business analysts, and web designers have analyzed requirements for project & considered client-side expectations with precisely.

Project Planning

We have prepared a detailed project plan according to the client’s needs and set up milestones, as well as deliverables according to the scope of work.

Project architecture

Perception System put additional efforts to define the architecture for the challenging social networking site.

Wireframe & Prototypes

Our web development team has created wireframes and prototypes with an aim to design an innovative social media web portal.

Designing & Programming

Perception System came up with intuitive design for the complex web portal with required scalability, security, and user experiences.

Designed to work together.
Designed to work together.

How We Reached the Viable Solution?

Our Journey towards the Solution was highly challenging and a lot of lessons to learn for our web development team. We had finally hit the following objectives successfully, such as

Creation of Storybook

We have empowered end-users to create interesting stories around the brand product experiences using texts, images, and multimedia content.

Creation of Timeline

The web portal allows brands to integrate relevant and inspiring stories from the storybook to timeline of the brand page or simply publish as a post on Lugelo.


We have enabled brands and end-users to invite friends and other contributors to contribute in meaningful ways, share the contributions, and garner social Likes.

Support & Maintenance

We also have offered comprehensive support and post-development maintenance services to ensure the smooth running of the website throughout its lifecycle.

Striking Features Included in iOS and Android Apps


Storybook modules with rich tools to create interesting and inspiring stories using multimedia content.


Modules to capture memorable moments and setup on the timeline.


Automatic invitation sending tools to invite friends to contribute using various channels.

Technologies We Used in Web Development

We have used the following technologies, frameworks, and tools to achieve desired success.


React JS



The Final Result

Milestones and deliverables

We worked on each segment of the site very precisely, tested each module of the website profoundly, and delivered site within the scheduled timeline.


The website has achieved quick adoption among the regional and international users and touched the 20K+ number of users within a short span.


We delivered the social networking site successfully to the customer and provided a satisfactory level of maintenance & support.

Client’s Feedback

“The social media web portal developers at Perception System, San Jose, USA had quickly grasped the concepts for storybook, timeline, and journal. They have applied the latest social media development technologies like Python, React JS, and Hadoop like NoSQL database solution to cope with Big Data challenges. They have honored our time-to-market requirement and continuously delivered modules as per set milestones even severe refactoring request made from our side. Regular reporting from the project manager was the thing we liked the most. Conclusively, they have pleased Kenyan social media fans with the high quality system and attracted 20K+ users at the initial stage.”