The world of e-commerce and online selling changes fast. New technologies and new products make existing ways of...
Like, with any business, you have to start your online business by putting an excellent product and implementing a solid marketing plan. In this complete ecommerce business guide, we help every business owners to start or expand their online business without need of internet expertise or expensive funding.
1. Build Online Business Identity
Presently, one of the successful strategies for a successful business is having a strong business identity and thus, one should have to adopt some tips to become superior to their competitors and impress more customers to increase revenue.
- Online Presence
If you want to become popular among your competitors, you need to maintain strong online presence. Having strong presence allows people to find out you easily and this will increase in chances of people to find your services/products easily.
One can use their own website, social media profiles, blog, etc. to promote their service and increase online business.
- Brand Recognition
Brand defines who you are, what you are and what you are selling to you customers. Showing your brand online recognizes your business along with separates you from your rivals.
- Social Networking
Nowadays, social networking sites play an important role to reach out to more people and companies online. So, it is must to have accounts or pages in various social networking sites like Twitter, Facebook, LinkedIn, and so on to draw attention of people.
Have strong presence gained from social networking sites helps to improve online identity of your business. As the more people come to know about your service, it enhances more change of boosting business revenue.
- Online Reviews
It’s true that your business’s creditability spreads through word of mouth through customer’s review. This can be in the form of written reviews that people wrote after using your products/services on their own site.
No matter, what ways people are writing reviews on your sites or regarding your products, you have to ensure that no one review should be negative.
To avoid such kind of situation, you have to set up a ‘Contact’ page, where your customer should ask you for help or discuss their queries.
2. Get More Clients Online (Worthy Tips)
While starting up your business, one can require more clients and money as well. No matter, what type of your business is, whether it is big or small, having clients increase revenue and make your business more successful.
If you are seeking ways to make your business successful, here are some tips to get more clients.
- Create a Referral System
One of the greatest ways to get more eye-balls towards your business is through referrals. You can also share your words with others and recommends them to use your service.
Referral is a reward based programs, where customers recommends their near and dear and you will compensate them as a reward in the form of discount or any other things.
- Create a Affiliate program
Adopting affiliate programs helps you get access to more clients within stipulated time-frame. Such type of program promotes you in exchange of a commission.
This method is extremely very effective in the long run, but makes your affiliates aware about your products and services.
- Offer multiple choices
While anyone comes to your site for making purchase, they always are expecting enough help in finding products/services from your side.
Moreover, you have to reassure your visitors that they are at place and get proper service with so many options at different cost.
This will help you to engage them for long time and thus, increase in sales.
- Know your Target Market
Research and find out where your clients are going to learn and grow their business as you require going to there too.
If your ideal customers/clients are developers, you have to go to development oriented events, meet-up groups and conference. Same way, if your ideal clients are beauticians, you need to go to beauty events, etc.
- Use Social media
Social media is one of the strongest and longest marketing strategies to bring more customers at your place. There are many people follows you on Twitter or make you friend on Facebook and before they decide finally they hire you according to their requirements.
It would be great to make conversation through social sites and solve your customer’s queries.
- Build Partnerships
Lastly, create partnerships with other marketers to get clients fast. Building partnership is not an easy task as you are fail to find reliable partners, you may lose your trustworthiness in the market.
- Be Available for Communication, 24*7
Make team of customer care executive and respond quickly to your customer’s queries. Getting instant response from your side allows them connect with you and your business.
No matter, whether you are communicating through mail or chat, delivering positive is must to visit clients frequently.
3. Attractive ‘Thank You’ Page
There are many website owners forgotten to manage and use Thank You page. In fact, this page is much important for every webmaster to greet their customers with excellently. Furthermore, it is one of the excellent parts of the website strategy.
On other side, there are many websites using this webpage to develop more conversions, strengthen relationships, make more sales, or start new conversations to create amazing results.
So, start thinking of creating excellent ‘Thank You’ pages to grab an opportunity to create positive impression among your new as well as existing customers/subscribers. One can use ‘Thank you’ page in many different ways to get advantages, such as
- Ask users for more information
- Upsell another same or complimentary products
- Invite them to your social networking sites
4. Build/ Improve Customer Loyalty
Customers are the key points of successful business, thus it is must to maintain and grow a strong customer base to give challenge to your market. According to some studies, it is shown that maintain customer’s loyalty costs five times as much to find a new customer so, building it is more worthy. Check some given points to build customer loyalty.
- Use the Words they like to Hear
There are some words like free, Yes, we can do that, instantly, new, etc. that customer likes to hear while they are making purchases.
Not all words are created equal, there are certain words push customers to purchase more than they are going to. While reading such kinds of words, they are enjoying their purchases than they would have.
- Send Messages to their Special Occasions
Wishing them on their special occasion improve your relation with them. It is advisable to send anniversary cards, birthday cards, holiday cards or sometimes, small gift to show your personal relation with them.
- Ask for feedback
Getting feedbacks from your customers regarding their purchase gives idea about your service. It also helps you to know whether they are happy or not with your service.
If they are giving negative feedback, you should ask reason and solve it as soon as possible.
- Let Customers Know About Your Planning
Make plan for your customers and tell them through newsletter. It can be more informal, if you are telling them through phone call or any other means.
No matter what method you are using, the ultimate thing is to feel them that this offer is especially created for you. Customers may not notice if you never tell them about all such things.
- Connect Your Customer where they hang out
One should have to hang out where their customers are, if he/she wants to create customer evangelists. If they are using social networking sites, you simple engage with them through such sites.
Furthermore, if they are on a wildly popular body building forum then start contributing to that discussion.
5. Important Questions to Ask Your Client
If you want to be best in your field, you have to be hear what clients want to say. There are many questions, one should ask to their customer to enhance or expand their business.
Here, we have listed some important questions for entrepreneur that helps to start and grow businesses online.
- What Do and Don’t You Need?
There are things that clients expected from you to do for them. Rather than making assumptions, you should directly ask to your clients about their requirements. Use client’s feedback while customizing your offers and give them what they actually want.
- What Made You to Buy from Us?
This will give you better reply for determining how well you are performing in the market. Additionally, you will also get chance of hearing some positive points from your customers.
- What we do better than other websites?
Getting answer of this question helps to know what your actual experience is. Asking this question helps you to know a key point of differentiation.
- Do you refer us to others, and if so, why?
This is the ultimate test of satisfaction as if customers like you they surely recommend you among their friends and relatives. Now, you have to take further step by asking them why they recommend you and why your company is better.
Growing business is simpler when you know what next step you have to take. Hope, you will read this post and gather essential points for you eCommerce business to grow to next level.
Apart from, do you have any idea and want to share with us? We would like to hear from you. Let’s comment your views.