To beat competition, companies must focus on improving UX by offering customers with a personalised and delightful shopping...
Have you missed the first part of this blog? If yes, not to worry as you can click here to find first part of this blog: 23 Killer eStore Conversion Optimization Guidelines of 2014 (Part – 1)
Well, the remaining 11 guidelines of eStore conversion optimization are mentioned below that help you to boost conversion rate of your e-commerce site without any hassle. Following these guidelines is extremely easy, so have a quick look on these guidelines:
13th Guideline: Make Your Website Mobile-Friendly
These days, the usage of smart-phones has been increased and it is important for e-commerce retailers to have website that is mobile-friendly. However, we can say that it is not an option to have mobile friendly website, but it is must for today’s e-commerce sites to have one such site that is mobile friendly.
But the other side of this – you need to strictly reduce the number of pages on your site, which results poor user experience and thus lower rates of conversion from mobile devices.
14th Guideline: Remember to Use Testimonials and Reviews
As per the customers’ views, customer testimonials and reviews are very much important for buying factor, but e-commerce website owners need to use testimonials and reviews on their home-page and product pages.
However, if you have testimonials haphazardly sprinkled in the site or on the testimonial page, it is not sufficient for you. Make sure that testimonials should be very particular about the product, easy to understand and preferably coming from a trusted source.
15th Guideline: Give Them Free-shipping
According to latest statistics, it comes to know that shipping charges kill conversions, and it also comes to know that 55% of shoppers are abandoning shopping carts because of shipping charges.
Shoppers are always trying to purchase products from those websites that offer free shipping as nobody wanted to be cheated by prices of products and shipping costs. So, all the business owners, who are running an e-store, should be cleared about their pricing.
In this below given image, you can find the e-commerce site is offering free shipping to its customers and it is clearly mentioned:
16th Guideline: Enhance Site’s Search Engine
Big websites are struggling with site’s search engine and frequently giving lots of unrelated results. It is worth for you to invest your time, if you are getting lots of traffic directly to your home page.
All the shoppers will type a word or any phrase on your site search and if they are failed to get the result that they want, you will surely loose them. You would find numerous site’s search or enterprise search solutions on the market, ranging from free packages to high-end commercial products.
17th Guideline: Well-designed Shopping Cart
Now, you should stop treating your shopping cart as an opportunity in order to get huge information for some future wonderful marketing campaigns. Remember that you don’t present your customers with a list of mandatory fields, if you simply must make customers register.
Lots of companies marketing team are demanding for fields like home telephone number, a work number, mobile number and you can may kind such field inflation that may proceed into multiple email addresses, age, birthday date and more.
It is not like that you don’t ask anything, but you need to avoid extra questions otherwise customers will just close that browser window. Below image can provide you a view of well-designed shopping cart that has necessary fields for customers to fill:
18th Guideline: TrustMarks
For more than 76.5% of shoppers, trustworthy and reliable websites are most important factor in their decision to purchase. One of the easiest ways to enhance your credibility is to borrow some from trusted organizations.
E-commerce owners can easily associate their store with groups and brands so that shoppers trust on them. According to McAfee and VeriSign, online sales have been increased by up to 36% when a retail website displays familiar trustmarks. Thus, it is important for e-commerce retailers to connect with different groups and trusted organizations.
19th Guideline: Remember to place some featured products on landing page
On the landing page, featured products as well as services must be displayed as it can make things clear to visitors on your website. As it can make things clear to visitors on your website and it also allow them to focus on what they would prefer to purchase. It will be a huge enhancement in the conversion rates.
20th Guideline: Keyword Research
When it comes to plan a new e-commerce website, keyword research must be the most important thing, but it should not be forgotten about once a website goes live. However, the Google Keyword Tool is also very much important and helpful for research and it will not hoist everything.
Moreover, PPC campaigns and Google analytics can be also proved pinpoint keywords, which can work for you better than those you have thought may work for you. Therefore, returning to some of your product pages as well as incorporating new keywords.
21st Guideline: Product Page is Key
As we all know that product page is a key of any e-commerce site, so every retailer should make sure to provide complete information about the product on the page.
You can also have on the page well written bullet points followed by good product descriptions and detailed technical information that any user may want.
Many of you all think that mentioning lots of information is quite difficult, but you can make it easy by mentioning some questions like Who uses this? What is it made of? Where and how it can be used? Etc. High number of words will not make the page itself beautiful, but it can boost the chances of it being found by search engines.
22nd Guideline: Do Not Divert Shoppers:
At the check-out page in your website, you need to provide only information and nothing more than it. There are lots of e-commerce sites that place ads of their product on the check-out page or offer some links on the firm’s blog.
But shoppers will not like this as it can divert their attention and their entire way of shopping. However, they can leave the cart if they find that some of the elements are impeding their purchasing experience.
23rd Guideline: Immediate Confirmation Emails
If you sent immediate confirmation emails, it means you had an order, but the possibility is that you would not get any more. It is one of the best ideas for you to send an email, which contains the product information, price, delivery date, delivery address and your contact details.
Sending an immediate and confirmation email is an excellent opportunity in order to get your customer communications and offer an efficient service.
So, these are some of the guidelines of optimizing conversion rate of your e-commerce site. One can easily follow these guidelines and get numerous benefits to make their business successful in short time-period. If you are looking to get more information on e-commerce and its solutions, you can click here.