To beat competition, companies must focus on improving UX by offering customers with a personalised and delightful shopping...
Today, most of the businesses worldwide are looking to run an e-commerce store in order to boost their sales and profit of the business. However, running an e-commerce store and boosting sales is not as easy as it sounds, one needs to spend huge time and get complete information so that he/she can run an online store without any difficulty.
Across the world, most of the e-commerce retailers are paying more attention to attract customers as compare to do the checkout process they follow. E-commerce retailers are not giving their much attention to boost conversion rates of their e-commerce store.
Boosting conversion rate of e-commerce business is very much important for retailers as they can gain lots of benefits. Here, I have listed 5 best fixes for your e-commerce checkout to enhance conversion rates:
1st Solution: Make Sure to Simplify the Process
Recently, Invesp has researched on why customers abandoned their shopping carts and approximately 12% of consumers said that they abandoned cart because check-out process has too many questions and needed lots of information. And more than 11% of consumers said that check-out process was too difficult.
So, it is one of the major points to consider each e-commerce retailer to simplify their e-commerce store’s check-out process so that visitors and customers find it easy and never abandon your shopping cart. Today, you would find lots of popular e-commerce stores like Zappos.com and Henrys.com that simplify the check-out process of their e-commerce store.
2nd Solution: Try To Give Answer of Customers’ Questions before They Check-out:
Many of you all think that how it is related to check-out process, but most of the customers frequently start check-out in order to find out some answers. There are many answers that they need to get like shipping charges, payment options, taxes, time-period of shipping and more.
If you add such information on your product page, it can lessen the chances that they proceed to check-out to find out these answers.
However, there are lots of customers as well, who have same questions when they are very serious about shopping and deep into check-out. If you not provide answers to their questions, they will surely abandon. So, make sure to provide such information throughout the check-out process so that they find what they are looking for.
3rd Solution: Remember Short is Sweet:
Today, various e-commerce stores have long and complex check-out process for their customers that can irritate them and compel them to leave your store. So, remember to keep the fields of your check-out process short and sweet and ask for such information that you actually need.
You can think for some short-cuts, but also remember that you didn’t miss any information that you require. This way, shoppers will not abandon your shopping carts.
4th Solution: Ensure That You Treat Your Guests Like Family:
Today, approximately 14% of customers abandon check-out process and shopping carts because they need to open an account that takes lots of time. There are lots of shoppers, who are opposing to submit their personal information because of increasing identity theft and increasing concern about information privacy.
Through guest check-out process, customers can easily complete their transactions as they also don’t have any panic of providing information. It is true that retailers need to maximum information, but its value must be weighed against the cost of lost sales.
5th Solution: Have Reliability:
There are numerous e-commerce retailers, who are forcing their customers to make an online shopping by ditching brick-and-mortar store. We all know that a physical store gives customers an assurance that they are there if anything happens with the product or they want any service.
Such assurances are not possible in the online shop, so you need to provide your customers reliability and trustworthiness in our store. Your customers have to know your business’s trustworthy and credibility symbols so that they can trust you and continue with their shopping.
So, these are five best e-commerce checkout solutions to improve conversion rates of your business. You can consider these 5 solutions that surely help you to boost the conversion rate of your business. However, you can also build e-commerce website as per your requirements and get numerous benefits, but you have to hire e-commerce programmer, who has years of experience in developing e-commerce website.