Ecommerce | Technology

5 Must Know Things About Your UK and US Customers

UK and US Customers

Knowing your customers is one of the most excellent marketing tips to increase your business. Things should be kept into your mind about who is purchasing or using your products, what types of product they like to use and so on.
Many businesses don’t have an idea of their customer’s choice- it is talks of common sense. No worries, if you don’t have time to know your customers, on behalf of you, we have made some study about UK and US Customers that help your business to grow more.

UK consumers tolerate less poor customer service than US consumers

According to the NewVoiceMedia’s studies, 5 out of 10 UK consumers switch service providers due to poor customer service, and 4 out of 10 US consumers would do the same. It simply means that businesses are losing twice as much as American companies due to unsatisfied customer service.
Britons are easily shifted to other service providers while Americans use social media when they are inconvenienced by the company. Almost 60% of Americans divulge that prompt them to post their negative views on social media.

Due to unsatisfied customer service, 48% of consumers take their business somewhere else

48% of consumers take their business somewhere else due to dissatisfaction with customer service, the same study shows. Putting on hold to the customer for longer than 5 minutes, they hang up and move to shift service providers without solving their problems.
No matter, you are handling US or UK customers, providing remarkable service and 24*7 support service to the business is must. Delivering a better customer service retain your existing customers along with becomes your most effective word-of-mouth marketing agents.

Poor customer experience pivoted on employee dissatisfaction

In retail industry, there is a direct between employee dissatisfaction and poor customer experience. The top 10 US retailers like Macy’s, Walgreen, CVS, and Wal-Mart have the worst customer service. It is seen that large retailers are paying low wagers to their employees and delivers few advantages.

Customer Service is “getting better” in the UK

According to the British Standards Institute (BSI), 22% of consumers say that customer service is getting better about 9.1% in 2009 whereas 29% of the respondents think that customer service becomes worse that is about bisected from the 64% score it got in 2009.

Retailer’s customer satisfaction is “an all-time high.

According to ASCI, customer satisfaction has increased across the retail industry by 1.7% from last year while we have seen failure in customer service front in large US retailers. This is thus more companies are putting their attention on customer experience and ensuring better customer feedback.
These are such things that you don’t know about Britons and Americans. If you know something else that helps other business to enhance their brands then simply share your views through comments.
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by admin

Publish on Mar 11 2014