The world of e-commerce and online selling changes fast. New technologies and new products make existing ways of...
Enjoying a good conversion rate is the sign of high sales volume and profit.
But, there are some ecommerce business doesn’t get such opportunity to take pleasure of high conversion rates and sales.
For those merchants, we bring 9 assured ways that increase sales and conversion rates of their eCommerce site.
Are you selling something online? Yes.
It is must to focus on the conversions rate of your website’s page when selling anything online.
We know that conversion rate is unpredictable, however, increasing even one percent in conversion rate can make huge different between profit and loss.
Conversion simply means pouring traffic into a funnel where lots of visitors filtered at different levels and remaining get converted into buyers.
It is noted that a large part of traffic will leave your website after they have landed to the sales page. There are many reasons behind it.
However, to ensure you to avoid such kind of problem, we here provide you 9 guaranteed ways to boost more conversions and sales.
100% Satisfaction Guarantee
Looking at this type of hallmark, one can understand that making purchase from such eCommerce site can be risk-free and will provide the money back guarantee for sure.
It would be great to offer your customer a chance to try product rather than purchase. Creating an attractive offer that should be advantageous to both the customer and your business is excellent.
Providing 100% satisfaction guarantee will ensure you to make your customer happy along with getting chance to serve customer by making effort for second time.
According to the customer’s viewpoint, you are reducing risk completely for them.
Have Clear and Benefitted Headline
Many writers are spending enough time to create eye-catchy headlines. That seems how important to have effective headline with perfect meaning.
Ensure to create clear headline. Headline should be advantages to users as well as your business.
If you fail to write clear headline then you can’t able to get potential buyers for your eCommerce website.
Additionally, if you can’t able to make attractive headline, it is worthy to hire content write for help.
Provide Money Back Guarantee
The money back guarantee is one of the most popular guarantees in the world.
In fact, it is so popular that once users will see such tag, they instantly make purchase from your store.
Actually, money back guarantee comes with people, who have been buying and trading goods.
Additionally, people are overusing such opportunity and make easy return on commodity products, like retail goods.
Have Attractive Purchase Button
According to some research, it is concluded that a larger “Buy” button surely increases the sales page conversion rate than the small one.
This is the main reason why people go for the “Belcher button” for sales pages.
The advantage of having Belcher button is it increases conversion rates by 35% to 320%.
The font plays an important role to make your web page more attractive.
Using easy-to-read font is advisable to create attractive sales page design. Some of the good font’s types I personally recommended are:
- Proxima Nova
- Times Roman
Importantly, you should consider the font’s size between 12-14pt. Having such size makes your font neither too big nor too small to read.
Low Price Guarantee
When you fail to get more conversion through 100% Satisfaction Guarantee or Lifetime guarantee, the only option you have is to provide low price guarantee along with it.
The most popular eCommerce site, Amazon.com provides guarantee of charging the lowest price for the item that has been sold instead of charging price when making purchase.
Moreover, they are also providing guarantee for low price for 30 days after purchase. That means if products go on sales, they will refund your difference amount.
Risk-Free Guarantee is closely related to money back guarantee and the only difference is the concept around it.
Offering Risk free guarantees with high cost services, products, etc. work best and more users believe in your service.
Many companies around the globe use risk-free guarantee that provides customer a possibility to try something before making purchase.
Detailed Product Information
Displaying product attractively is one thing and providing detailed description is another. No product will be purchase by shoppers, if it doesn’t have description and other related details.
Ensure to provide a well-written description, specification and features that will be useful for the users.
You have to make sure that your users don’t have any question after reading product details. He/she should be totally convinced after reading product’s information.
Customers are expecting free trial from your business as the trend of freemium business models have spread.
There are many reputed companies like Evernote, CloudApp, Mailchimp, Dropbox, etc. offering a free and premium service to grab attention of small number of free users and converted into paid one.
Some companies like Wistia and Zendesk also offer a 15-day and 30 day trial respectively to attract customers.
A free-trial service might work for your small business or startup service to move leads into your customer development cycle.
So, these are 9 assured ways to increase your eCommerce sales and conversion rates without panic. If you want to develop eCommerce site with all such featured added then contact Perception System with your eCommerce project requirements.
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