To beat competition, companies must focus on improving UX by offering customers with a personalised and delightful shopping...
You would argue that the recent time technology advancement and its use for ecommerce development have made solutions more solid, reliable, cost effective and robust, but these in no way zero the complexities involved in delivering ecommerce solution.
Ecommerce solutions are expected to support all business needs of an online merchant including product and non product needs providing a combination of technology to enhance the payment, procurement, material management, customer service, hosting and shipping processes. Here are a few problem areas to be considered when delivering such a solution to clients:
Store’s Visual Appeal:
Only when visitors are hooked to your website will they spend some more time on your website scrolling through the pages. This will subsequently result in their buying something or other from you. Hence it is important to have a visually appealing website created using the right tabulation of content, images, colors, background and fonts.
Selecting the right colors to represent your company’s professionalism; arranging images in a manner that they make for easy access as well as consistency throughout the website are some of the important things to be considered to design an appealing store.
Navigation through the site:
Main reason why many people still prefer to buy from a store is easy navigation through the products. This is also an important aspect people consider when buying online.
To make it easy for customers to find the product they need your site navigation has to be user friendly and intuitive. Customers should be able to find what they need in just a couple of minutes on your site.
Check out process:
At this point your customers need to check the order details like the product bought, shipping and billing details, make payment and give you the sale. This is a long process and some sites make it so complex that customers would not give them the sale only because the process is too complex and seems to take years to complete.
Effort should be made to ensure that the check out process is simple and customers get all the process details from the same page.
Most of the ecommerce sites have the same product description as others. This however is not the right thing to do, use your product description space in a manner that the customer is able to actually visualize the product as if real. Words used to describe your product should be able to create demand for your product.
Online Product Catalog:
Information arranged through category or catalogs is easy to access this is especially true for online stores where large number of products are required to be arranged in an easy to access manner.
Most of the ecommerce solutions include product catalog but they fail to understand the importance of correct product categorization. It is only when the products are correctly categorized that your customers will be able to find them easily.
All these factors make ecommerce development a complex process, but as it is always said “where there is a will there is a way”, if you are sure to do proper research into this segment before hiring a web development company then chances are you will make the right choice.