Mobile | Technology

All You Need to Know About Mobile App Marketing & How It Promotes Your Business in 2016

Mobile App Marketing 2016
In this highly cutthroat market, it is not easily possible for your application to get an attention of users as there are lots of applications on the app stores that are screaming for attention. But the major question is that how do you make your application unique and how do you market it?
Well, marketing your mobile application is not easily possible as you need to make sure that your app has necessary features so that it will be easily obtainable under its relevant product/service categories and users will find it and download it.
With the right marketing strategy for your mobile app, you can market your application, and it can attract lots of people worldwide and compel them to use it and share it with their friends Therefore, you need to ensure that you follow right marketing strategies for mobile applications and make your application popular.

In this blog, I have listed some of the best ways through which you can market your application and get huge attention of people:

Recognize Your Targeted Customers
Undeniably, marketing a mobile application is not an easy task as it requires a lot of work. By recognizing your targeted customers, you can direct that energy in the right direction.
In order to know the users of your application, you should use devising and visioning tactics to be persuasive who your typical customer or customers.
If your developed mobile application is fulfilling various criteria of satisfying your markets interests and requirements, it is all set to earn maximum money and save your business and customers’ time and money. It is one such fact that boosts the requirement of mobile application in almost all the industries.
Ensure That Your App Obtainable to the widest collection of Markets
It is essential for you to make sure that your mobile application is obtainable for the widest collection of markets. In other words, we can say that it is must that your application works on tablets, mobile devices, smart-phones and other hyper convenient devices.
When it comes to develop a cross-platform mobile application, it needs multiple versions to make sure that it does work on different platforms.
Needing such a type of application boosts the demand for a skilled and professional developer, who has expertise in developing remarkable cross-platform apps.
Deeming The Price of An App
Well, it is natural that you priced your application so that you can earn some of the money from every single download, but research shows that applications are getting more attention and download when the price of it dropped.
At first, you should decide that whether you are looking forward to offering you application for free, use any freemium model where you can easily earn money through in-app purchase. The type of customers and application helps you to decide the pricing model of your application.
Consider International Market As Well
Global marketing of your application also plays a very significant role in making your app successful. With some of the simple changes, lots of apps can be easily marketed on an international scale.
The popularity of your application can be affected by trends of different markets. For instance –if your application is getting popularity in the Dubai, you should create an Arabic-language version. It advertises should also use particular app marketing strategies so that they can get users’ attention.
Through these simple ways, you can easily market your mobile application and gain attention of various people worldwide. Ensure that you always go with a right marketing strategy to market your application because application can also help you to promote your business across the world and boost your revenue.

Mobile App to Promote Your Business

Mobile App to Promote 2016
However, if you are also looking forwarding to different ways that how a mobile application can promote your business and helps you to increase the profit of your business, you can continue reading this blog as it contains 13 ways a mobile application can promote your business:
Develop in-depth Information Containing App:
If you wanted to promote your business with mobile application, you make sure to develop an app that contains huge information – for instance, there are lots of interactive eBooks apps that are built in app form, so it is an excellent way of providing information in a dynamic manner.
Allow Users to Purchase your Products/Services from Your App:
Now, you can also allow your customers to purchase products from your application as it will be easy for them to make snap purchasing decisions. Through this way, they can search for the products anytime like waiting for a bus or traveling in a train.
Make Sure to Use Your App to Provide Promotions:
You can also make use of your application in order to provide promotions and the other benefit of developing a giveaway app is that you can also do promotions. Promoting like products, events, services or another type is easily possible with it for free.
Develop Apps, which are companions to your Products:
It is most important for you to develop apps that are true companions for your products. For instance, – If you are running a traveling website, you can develop an app that gives a checklist with places, information on a hotel and other.
Make Your Presence on Google Maps:
There are very less number of people, who are using mobile devices to find places on the go, so you ensure that you make sure that your business’ location on Google Maps is given accurate.
Utilize it To Develop Facebook Shares & Tweets:
Mobile application also uses to develop faceboook shares and tweets. You can make use of apps to allow people to share or like things on Facebook.
Do Promotion on Yelp:
You should try to get customers review your business at a time with the help of Yelp from their phones. You can offer the special incentives to them for doing so.
Do something unique:
You should offer a unique mobile application that allows your users to enjoy some matchless features that they do not experience on any other application.
For instance, – If you are running a furniture company, you can provide a mobile app that empowers them to design their own custom furniture and order any furniture directly from the application. It is one of the best options for your customers instead of visiting a store; they can use a mobile app and find a perfect fit for their home.
Make use of in-app data to refine your offerings:
It is also best to make use of in-app data in order to refine your offerings as users can learn a lot based on how users are interacting with an application.
Board on group sharing deals: There are lots of deal apps like LivingSocial and Groupon that attract various customers, so try to get a same service your business as well so that you can get on group sharing deals.
Stand-out From Competitors with RSS:
It is quite difficult to look for the time in order to stay on the top of what all your competitors are up to. However, if you use RSS feeds on the go, you can easily do so as you can make the habit of it to put 15 to 30 minutes a day into reading RSS articles that are related to your industry.
Utilize Mobile Apps for on the go Presentations:
Many times, it happens with us that we are on the road or anywhere at a coffee shop with any important investor, so it would be great for you to take-out a custom application and show some of the demo of your company’s abilities.
Make Use of FourSquare to Promote Your Business:
You can make use of FourSquare in order to promote your business as FourSquare provides a lot of ways to promote your business. You can use it to provide awards and mayorships to incentivize your customers to come again and again on your website. You can also offer them some of the discount and special promotions so that you get help in getting new people to your business.
Hence, these are the ways by which mobile applications can promote your business worldwide and help you to gain huge success in short time period. So with the right mobile marketing, you can popularize your application and it also useful in boost your business.
Keep visiting our blog for more information on mobile apps to promote your business and its related topics as here we cover different topics related to mobile apps. You can also hire mobile app developers to discuss your project or any query.

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by admin

Publish on Nov 29 2014