Ecommerce

Why Online Store Owners should turn to PWAs?

Today, global internet penetration is much higher than that of the past. That makes it the perfect time to reap the progressive web app benefits. With this, the number of customers turning to online shopping is increasing by the day. That has led to more competition in the field, and the only way to stay ahead in this rat race is to establish prompt communication with the end-user.

With a good fraction of internet users still using 2G, bandwidth is a significant problem. Even for those who use better internet services, lousy connectivity is an issue. One of the most efficient ways online store holders can tackle this issue is by opting for a progressive web application.

What are Progressive Web Apps?

A progressive web app (or PWA) is a hybrid between a website and a mobile application. What this aims to do is to provide an app-like experience to the user without having downloaded the app. The idea is when a user clicks on the URL, the browser will direct him to the app. Once that is done, from the user’s point of view, that will be just like accessing a native app.

Today it is often difficult for users to tell apart using a progressive web app from that of a conventional native app. Speed, reliability, and engaging content that was the selling point of mobile apps in the past are now accessible from a web link. In the world of online shopping business, every second is worth billions of dollars. With PWA, the speed factor will no longer be a cause of worry, and companies will be able to make billions of dollars’ worth of extra revenues.

Benefits of Progressive Web Apps 

Now that we have answered the primary question of ‘What are progressive web apps?’, the next thing that we need to ponder is ‘How do organizations stand to benefit if they implement PWAs?’ A progressive web application goes beyond requiring lesser upfront costs for the online stores. Read on to learn all about the benefits of advanced web applications.

Better Reach

One cannot deny the fact that the mobile web audience has been growing over the years. The last few years have seen unprecedented growth in this regard. In 2016, Chrome had 400 million users. According to Google reports, as of 2019, Chrome has 1 billion mobile users. From the user’s point of view, it is impossible to download apps for every website that they visit regularly. One of the most efficient ways by which businesses can reach a wider audience is by opting for PWAs.

Push notifications

One of the most efficient marketing technique would be to send push notifications to users alerting them of upcoming sales, discounts, and new products launched. One can achieve this very quickly with progressive web app development. The push notifications will boost branding and ensure better reach while cutting down on the amount of money spent on marketing campaigns.

Acquisition

Businesses realize that the audience does not spend their time surfing the Playstore or App store on the lookout for new apps. This makes discoverability a more significant challenge for them than for conventional websites. With progressive web apps essential features, there will be lesser friction for onboarding. The greater exposure here will allow businesses to acquire more users at a much lower expense.

Conversion

It has been tried and tested under conditions of poor network connectivity; the end-user experience of PWAs is much more user-friendly than conventional native apps. For businesses, this increases the number of successful conversions by leaps and bounds. An example in this regard will be that of Flipkart. After introducing Flipkart Lite, the conversation rate of the firm shot up by 70%.

Caching

Progressive web app development addresses another major problem associated with catering to customers with poor network connectivity. PWA uses a cache API and a service worker. This allows them, to store layout elements, and they load the same into the browser as and when required. That way, customer engagement efficiency is increased, which ensures that they purchase from you more often.

App market saturation

Today, Playstore and App Store have 4 and 2 million apps each. Among them, only a few retail apps make it to the 100 most downloaded apps. For newer e-commerce organizations, it isn’t easy to compete with the more prominent names here. Opting for progressive web apps, native features is smart, as those apps work across all devices and do not need a download.

The rate at which PWA has been enhancing the reach and user engagement of organizations seems to be the next most promising thing in the world of technology. By identifying newer benefits of progressive web apps, the world of eCommerce is up for a massive transformation. Those who join the bandwagon earlier will have the edge over their competitors.

How can PWAs work with your eCommerce Storefront?

Now that you know the benefits of integrating progressive web apps with your eCommerce store, here are some ways to create your storefront.

Vue Storefront

It is one of the popular platforms for PWAs. That means you can use it with most of the eCommerce platforms that you may want to operate, including WooCommerce, BigCommerce, Magneto, Shopify, and many others. Vue Storefront has rapidly gained the developer’s community’s confidence in Github as it has received more than 12,000 stars and 1,200 members of the Vue Storefront Slack channel.

Deity

It is a well-known PWA platform-oriented with microservices. Its modular approach to solving enterprise PWA requirements made it the number one choice for developers. The Deity Falcon can go best with the PWA frontend, enabling robust web and mobile experiences for all businesses.

Gatsby

It is a general framework for building static PWA websites with React. Its excellent documentation and strong community support have made it the best option to create blazingly fast websites and apps.

Technical Components of a PWA – What are They?

Progressive web apps have some notable distinctive factors that enhance the effectiveness and functionality to surpass a regular native app. The following components are necessary but critical to building a great user experience with PWAs for end-users.

HTTPS

It is a must to protect your websites, even if there is no sensitive information. It offers safety for your website and protects your user’s data. Many new browsers require to integrate HTTPS for PWAs and SEO.

Service Worker

It is a sniped of JS code and works as a proxy between the browser and the users. Its API is very exciting as it enables you to support the app offline and online, enabling the developer’s flexibility and control over the user experience.

SSR (Server-side rendering)

The server-side rendering is an excellent method to render static content, and it could also be leveraged with all search engine optimization techniques. It is ideal if your application is designed to work with big data.

CSR (Client-side rendering)

It is ideal for dynamic content and more useful to maintain consistent browser performance. Generally, all motion sections on the web page like the drop-down menu, slider, movable tables, and other elements all contain client-side rendering.

Lighthouse

It is a great tool to measure the insights and gather feedback for your progressive web apps. It helps you create reports by bringing together all the metrics required to develop an advanced and well-performed app. Besides, it makes it easier to test and debug your apps and their functions.

Workbox

Powered by Google, it is a set of tools that can help build PWAs. It allows you to generate a service worker code after configuration. It locates the files on disk and creates a list of files to cache. It automatically detects file changes and updates them. It can be integrated into your current system to keep it up to date.

PWAs Features

If you are considering redesigning your current site to PWAs, then take into account these features.

Ability to operate the app nearly on all devices and browsers.

PWAs are convenient for all smart devices and operating systems. They are also compatible with all sorts of browsers, which makes them accessible for users.

Accessibility through URL, no need to download the application.

Even though PWAs look and work like native apps, they are websites that are stored on a server. The new users don’t need to go to Google Play Store or Apple Store to install the PWA. The user needs a URL to access your website.

App store independent.

PWAs don’t require to get listed on Google Play or Apple app store, which means you can save the annual fee of app store listings which is $25 to $99 approximately.

PWAs Case Study: AliExpress

Several eCommerce brands have excelled by introducing PWAs to augment their traditional web and native mobile apps’ conventional marketing channels. One such brand is AliExpress which has experienced a 104% conversion rate after integration PWAs.

With a customer base of more than 150 million active users, it has to find a new way to retain and enhance the conversion rate. PWA helped AliExpress deliver a cross-browser web application that works efficiently on both mobile devices and the desktop.

The results for AliExpress were quite impressive as,

  • The conversion rate for new mobile users increased to 104%
  • 2X page visited per sessions per user across all browsers
  • Time spent per session increased by 74%
  • The iOS conversion rate increased by 82%

Are PWAs the wave of the future?

Why should I use progressive web apps for my next project?

In case the benefits, technical aspects and features mentioned above in this article didn’t yet convince you to upgrade your old site to a PWS, here are additional facts on why you should use this technology in your project.

PWAs have the edge over native apps and web pages in:

  • Easy to share
  • Fast development
  • Lightweight
  • SEO friendly
  • Flexible to run on iOS, Android, Windows
  • Doesn’t require any updates

If you are a growing company, you might want to consider leveraging your business with all the pros mentioned above and creating a PWA for your specific needs. At Perception System, we suggest PWAs as fair use for start-ups, MPV development, and eCommerce. It could be a great alternative to native mobile apps and web apps as a few people are aware of it.

Conclusion

With multiple domain experience across different business verticals, eCommerce experts at Perception System can help you take your business to newer heights of success using PWA. With lesser investment required and lower risk involved, this is indeed a safe bet. As of today, we can say that the progressive web apps native features are a game-changer in the technological world. In the coming years, more and more businesses are expected to take to it.

PWAs have all the potential to become the industry standard. And it has already set its foot in the prevailing business world, and more businesses are adopting it for the reasons mentioned in this article.

If you want to outpace the competition, it makes complete sense to create beneficial PWAs that can increase users’ engagement. It’s 2021 and companies are focused not only on the advantage of developing PWAs but also, they look at the resources needed to build these web apps.

With two decades of experience in the IT industry, we can be the ideal partner for your next PWAs project.

Connect with our experts by emailing us at enquiry@perceptionsystem.com.

HH

by admin

Publish on Oct 14 2019