No doubt, Search Engine Optimization is the key to increase the visibility of your blog posts and create a high-ranking website. But what if a potential client goes to your blog and can’t understand your content or has a problem following through its layout? They will instantly leave your website. Therefore, to make your content readable and appealing to your audience, you need to choose a suitable content layout for your website blog.
Major WordPress development services worldwide spend excessive resources on developing the most elegant and easy-to-follow content layouts that are appealing to the readers.
Why does it matter which layout you choose?
While people say don’t judge a book by its cover, it is crucial to have an appealing cover to attract your readers. Similarly, a visually pleasing and easy-to-navigate content layout helps you attract more audience.
If your content is hard to follow, your readers will get frustrated and leave your website. Hence, your website layout dictates how your readers will interact with your content and, eventually, decide whether they are going to convert into your customers or not.
Types of layouts
There are 5 basic WordPress layouts that can be used for a blog page:
1. Single Column or Full Page Layout
With a Single Column layout, you can display your blog posts in an expansive manner that encompasses the entire width of the website. Also known as Full Page or Full-Width blog layout, it helps your reader easily navigate the content on your website. WordPress developers often use this layout to incorporate large featured images, large texts and often to add some magazine flair like drop caps and fancy quotes.
This layout is ideal for travel blogs, personal blogs, and literary journals.
2. Two-column layout
A Two-column layout provides a secondary column along with the primary column that can feature your auxiliary content. For example, you can add your blog post on the primary column, and on the secondary column, you can either add links to related blogs, a search bar, or an about me section.
3. List Content Layout
List Content Layout is one of the simplest and most efficient layouts for blog posts. It has a straightforward design that improves the readability of your content and provides easy navigation. You also get the freedom to adjust the width of the list to personalize your webpage.
One of the most significant advantages of this layout is that it makes your website more mobile-friendly.
4. Grid Content Layout
Often referred to as the Gallery Layout, this particular layout is most efficient to showcase a collection of different blogs. It has a card-based design wherein each card represents a particular blog with its featured cover image, blog title, and a small excerpt of the blog.
You can also personalize the cards to add customized backgrounds and unique shadows to make your page look more attractive. Just make sure that you clutter the web page with cards because it can increase your bounce rates.
5. Masonry Content Layout
This template style is a unique variant of the grid-based layout. With the Masonry Layout, you can customize the size of your grid boxes to give a complex design to your blog page. It gives you a better chance to grasp your audience’s attention.
While making your webpage look stunning, it also enables you to highlight your most frequently visited or latest blog posts. To improve your grid’s functionality, you can use a few Grid Plus plugins that can help you support carousel features.
Things to consider while selecting your content layout
Now that we have charted out all the available content layouts let’s discuss how to pick out the most ideal and befitting layout for your blog page.
Decide the target of your blog
First of all, when you are selecting the layout, you need to decide what your blog is trying to convey and who it is conveying it to. Your layout highly depends on what your target audience wants and how they want it. Hence, you need to be clear about your content’s objective and how you will communicate it.
Make a list of all the features
The second step is to make a detailed list of all the features and elements you want to add to your blog post. Are you going to add videos and info-graphics? Are you going to use custom fonts for each segment? Are you going to integrate social media icons into the blog post?
Answering all these questions will help you figure out which layout will be most compatible with your content.
Aim for simplicity
When it comes to blog posts, simplicity is the king. Don’t clutter your blog post with a lot of features, animations, and fancy texts. If it’s too loud, you might end up confusing your readers and make them leave your website.
A simple layout makes it easier for your readers to navigate through the content and increases the accessibility of your blog post.
While general WordPress layouts are often compatible with all browsers, there are chances that some features or extensions might not be supported in a few browsers. Hence, you need to make sure that you use only those features that are compatible with all browsers. This way, you can increase the accessibility of your blog page and target more audiences.
In order to efficiently deliver your message and attractively present your content, you need to choose the right content layout that is befitting to your blog. With an easy-to-follow layout, you will be able to attract more audiences and increase their conversion rate.
And if you are looking for a Website development company that can guide you, we are here for you. Perception System provides the best WordPress development solutions to improve your website’s performance and make it the ultimate profiting asset for your company.
To know more about our services, contact us at firstname.lastname@example.org