When you start out on a new online retail business venture, one of the key decisions you need to make is picking the right eCommerce platform. With so much choice out there, it can be hard to narrow down your options to the one that gives you the best fit.
Over recent years, there is one platform that has been spoken about more and more. Woocommerce has developed a universal appeal and is steadily transforming the way that many small organizations do business. It provides a number of significant opportunities to work in a more efficient and streamlined way.
So, just what is it about Woocommerce for small businesses that are making it stand out? Here we take a closer look at the advantages of using this platform to power your business.
Dependability
This is a quality that cannot be overestimated in any kind of business. No matter what part of your organization, whether it’s staff or company vehicles, being able to depend on them is essential for growth and success. So, it is not surprising that this also applies to your eCommerce platform.
One of the key features of Woocommerce is that it integrates seamlessly with WordPress. This creates a really stable foundation for Woocommerce. It also comes with a great pedigree and reputation, which is very important and is renowned for its clean coding and innovative designs.
All of which means you can rely on it to take care of your eCommerce store while you focus on other areas of your business.
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Flexibility
If you use Woocommerce to leverage small business success, then you need it to be flexible to meet your needs. And there are no problems here. In fact, when you compare it to other eCommerce platforms, you will be amazed at the scope of things it can help you to do.\
You can use extensions to create a quick and easy shipping system, ensure payments are made safely and even introduce easy discounts across your store. All Woocommerce extensions are available at the click of a button and at a fraction of the cost of trying to set them up yourself.
Another great flexible feature is that as your business grows, you can simply add on more features through Woocommerce to make your life easier. It’s a really scalable and efficient platform for helping small businesses grow. Transform yourself from a small local organization into an international one, all with the help of Woocommerce.
Appearance
Of course, you need all the technical and functional aspects to be in place and in full working order. But your eCommerce site also needs to look the part. In order to establish trust and confidence with consumers, the site needs a recognizable sales page with all the features users would expect.
It also needs to navigate well and be simple to use, which is where great UXP design comes in. If you don’t have all these visual niceties, then you can lose customers and potential sales even at this late stage after all the other hard work is done.
Again, there is nothing to worry about with Woocommerce on the design front. There is a huge range of design themes to choose from, so you’re sure to find one suitable for the tone and nature of your business. It’s compatible with most WordPress themes and there are options from other third-party developers. All of these meet the quality standards you would expect from a modern eCommerce platform.
Updates
One of the other major benefits of Woocommerce for small businesses is that updates and innovation are ongoing. They monitor store trends and make timely updates to ensure your store is always at the cutting edge, taking another load off your mind. There are also a number of mobile apps to make sure you can monitor your Woocommerce store with ease.
Cost
However, there is one other main reason why Woocommerce is the best platform for retailers. That’s the cost. Given its ease of use, scalability and innovative approach, Woocommerce is still cost-effective and has affordability at the core of what it offers.
The initial set up costs for Woocommerce for retailers are low, and when you’re setting up your new business, you don’t have to spare a penny. That’s why it is proving to be a popular choice with so many small businesses. The basic version provides everything you need as a small retail site, and if and when your business grows, you can expand the service to meet your needs.
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If you would like to know more about how you can leverage your business using Woocommerce, then get in touch with a member of our team. We are experts in working with small businesses to set up eCommerce platforms that work for them. We know how hard it can be to try and get any new venture off the ground, which is why we recommend using Woocommerce to help you get started.
Being on WordPress, which is the platform used by so many small businesses, is also a major advantage. The fact that you can combine your website and eCommerce site on the same platform is a major advantage in terms of cost and usability. We’re here to help you with any questions you might have, as well as to provide technical support.