Rafiq Ansari

Manager Business Development

Ecommerce  |  WordPress

The Role of WordPress in the Era of Digital Commerce

WordPress in the Era of Digital Commerce.jpg

In the beginning, WordPress was a blogging tool. When you needed to host a blog under your website (there was no WordPress.com back then) you would download the PHP installation files from the WordPress.org website onto your computer and then, using an FTP program, you would upload the file to your server and run the setup file. In the early ages of WordPress development, it was just taking 20-30 minutes to set up a basic blog.
Since the early days, WordPress has grown phenomenally. It is not just used to host blogs. WordPress right now has 61.8% of the CMS market share. Near the edge of 2019, 35% of the Internet was standing powered by WordPress.

Blog Vs. Website CMS

  • CMS is a software that can be installed on a server to build and manage a complete website.
  • It has user engagement functions that provide a framework and interface to create new pages.
  • The blog is different from the website.
  • On the website, the homepage is a single page that displays the most essential information for your visitors.
  • It’s not necessary to update your website frequently, but the success of your blog depends on how many times it is updated to maintain SEO and user engagement.

Why WordPress!

  • Earlier WordPress was built to manage blogs with the installation of PHP files on their servers.
  • It is an Open-source application where many PHP programmers pitched it and evolved WordPress in a complete system for website management.
  • A great part of WordPress is that you can keep front and back end separate. You can change the design and layout of your website and blog according to the WordPress theme.
  • Besides that, Numerous plug-ins can assist you in extending the functionalities of your WordPress installation.

WordPress for Business Management: Use of Digital Commerce Website 2020

It’s easy to add a WordPress powered website. Most of the web hosting providers these days give you the facility of “one-click” installation. The friendly interface within cPanel allows you to install and activate your WordPress-powered website. You don’t even need to know a single line of PHP coding.
Though setting up a digital commerce website isn’t as simple as setting up any other website or even a blog, but in 2020, more and more businesses are using WordPress to set up and manage their digital commerce websites for its sheer simplicity and a plethora of plug-ins that are available.
We recommend WordPress to most of our clients because it drastically brings downtime to market and development efforts.
The basic structure is already there. WordPress by default is SEO-friendly. Its complete design has built-in such a manner that whatever content you publish it is search engine optimized. Besides, many plug-ins can further become your SEO attributes.
When you run to set up; the required database will be installed. Once you log into the dashboard, you have the option of having a single page as your home page or the usual blogging format where your latest blog posts are visible in a descending order ( the latest posts appearing at the top).
On its own, WordPress doesn’t accommodate digital commerce. You will require a plug-in or an add-on that will allow you to add items to your inventory and then display your inventory managed under different classes on your website. For this, you can use WordPress plug-ins like WooCommerce that is developed by the WordPress developers themselves. WP eCommerce is one of the oldest WordPress add-ons to run a digital commerce website.
You can also integrate your Shopify listings to your WordPress setup.
With our WordPress expertise, we can help you set up a cutting-edge digital commerce website that is mobile-ready with greater efficiency. Whether you have an existing shopping cart solution, or you are looking for various options, we can help you with that also. Over the years, we have acquired a deep understanding of using WordPress to develop e-commerce websites.
One of the most prominent assets that WordPress brings to your digital commerce website is its search engine friendliness. Whereas you can use the digital commerce components to manage your online retail store, you can use the content publishing features of WordPress for content marketing and social media engagement.
One of the most important reason is why multiple digital commerce website runs WordPress is content marketing and search engine features. It’s included in the basic structure and can be easily expanded using available plug-ins.
Despite being launched in 2003, WordPress is still growing in leaps and bounds. It is as relevant in 2020 as it was in the early 2000s.
If you are looking for turnkey solutions with an elegant business website then, Perception System is the right choice for you. We not only believe in developing but also keep a grasp on maintaining and monitoring. Our professionals don’t just design but give you flawless look with techie solutions which makes your site comprehensive and a good one as per marketing purpose.
Over the past 17 years, we have completed many digital projects globally. We have experienced WordPress experts. Our years of WordPress development expertise have earned us a considerable customer satisfaction rating with our clients ranging from Mid-Market Enterprises to leading educational institutions like Harward University and NGO’s like Georgetown University’s Bridge Initiative.
Be with the Perception System. Let’s Start & get Digitised…