We enter in 2016 and now, it’s good to look over our business site to grab attention of visitors in 2016.
In this New Year, don’t get your website get outdated as it affects your conversion rate and sales. Today is the perfect time to clean some older stuff from the website and add some fresh one.
Below, we are going to list out some important tips that helps your business and website ready for 2016.
1. Replace Obsolete Solutions
Do you still have Flash content slider in your home page banner? There is no doubt Flash was widely used for adding interactive, rich content to the web.
Flash has been outdated when HTML5 popular among the users. The best thing is HTML5 provides support for embedded audio and video and other essential elements that replaced by Flash elements on a page.
One can still find some holdouts on the web, but don’t be your website.
2. Review your keywords and optimize your website.
It is recommended to use Google webmaster and Analytics tools to search out what search terms people find your website under.
You can use these keywords and plan some blog content around them. If you don’t want to use tracking your stats, then sign up with Google Analytics.
If you are not sure what should do SEO wise then you can download SEO tips sheet.
3. Change the Copyright Date
Changing the copyright year is one of the simplest and most forgotten steps by merchants when making changes in the site for the New Year.
In some countries, copyright is inbuilt and not dependent on the date listed on the page. Even, they have an updated date that provided many advantages that are connected with protection of intellectual property and copyright law.
Many visitors will surely check out the copyright date, if it is updated or not. For example: If you visit a site in 2016 that has copyright year of 2010. This means you can be seen as a red flag that the content is unreliable or outdated.
4. Archive Outdated Content
With the growing year, your website’s content also continues to grow. If your post or article is relevant and timely one year, it might be outdated the next year.
One can simply keep the content related by creating new or updating the existing one or archiving it.
You just have to check out your site’s analytics and search the popular older posts. One will discover that some of the older posts are still performing better in many cases and you can use this chance by updating it to serve your visitors in better ways.
5. Check Our All The Links On Your Website Are Still Active
6. Assess Your Offerings and Remove Products/ Services That No Longer Serve Its Purpose
As you are accessing your website, it is must for you to do things that you LOVE the most. If last year you have decided to focus on web designing then this year you have to work on SEO and SMO.
7. Update/Refresh Your Opt-In and Write A Couple Of Auto Responders
It is one of the best ways to automate your business and create your list. If you have auto responders, you can enable to create and maintain relationship with your clients in the most organic manners.
If you don’t get an idea about what to write then consider your prospective clients on a business’s journey and share more about how you can serve them, link to the most popular blog, answers any FAQs and so on.
8. Strengthen your Website Security
You have to delete and deactivate the plug-ins that is of no use. You also have to delete any WordPress users that you don’t required. However, you have ensured to back up regularly. You have to enhance your website security by installing Wordfence and Login Lockdown.
9. Delete the Email Overwhelm
Are you getting more emails? Then, it would be great to delete or archive them. One can also use unroll.me, if you want to unsubscribe email in the bulk.
In this New Year, you can get back your inbox to ZERO with related and important things.
10. Set a Flexible Calendar
We know it is quite difficult to schedule activities as you have so many responsibilities to do in the beginning of the month. If you are setting your schedule to have key dates then outlined in your business plan that means you have to schedule easily by knowing when to start and when to end to achieve targets.
Ensure to make flexible and effective scheduling. You can also set longer time to complete daily issues to meet the deadlines.
11. Concentrate on the Work You Enjoy
Are you being bogged with admin and activities that you don’t enjoy? You can take an audit of the work in your business that you can’t do or enjoy along with take essential steps to outsource in the New Year.
Thus, these are 11 successful tips that you should implement in your eCommerce business to get your business website ready for this New Year. If you are looking for eCommerce developers, who can look such things behalf of you, then contact Perception System to hire professional eCommerce developers.
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