Rafiq Ansari

Manager Business Development

Ecommerce  |  Technology

5 Reasons Why Online Shoppers Afraid to Buy Online?


Are you running an e-commerce business, but did not get expected results like high sales and maximum amount of profit? If yes, maybe your e-commerce metrics are not desirable as it should be. If it is so, then you are losing lots of potential patrons before the sales process even begins. For lots of businessmen, conducting an online business is considered a status quo, but various consumers are still feeling afraid to purchase online.

Recently, online shopping data has been conducted that explain online shopping becomes very popular and strong over the past decade. In the year 2012, U.S. e-commerce sales estimated 289 billion U.S. dollars that are increased from 256 billion U.S. dollars in 2011. According to the 2012 e-commerce market, online retail revenue in the U.S will reach 361.9 billion U.S. dollars in 2016.

However, eMarketer expects that the number of U.S. digital shoppers will grow from 137 million in 2010 to 175 million in 2016. It doesn’t matter whether you are running e-commerce for boosting awareness, increasing sales, or generating more leads, you need to make sure that you do your best to serve your customers so that they will not feel afraid while purchasing online. Firstly, it is also essential to know the reasons why online shoppers are hesitating to buy online, so let’s have a look at reasons:

No Proper Contact Information is given on Site

There are lots of e-commerce websites that are not providing proper and complete contact information on their websites, so most of the online shoppers are feeling afraid to purchase from such sites. To make your customers assure about your existence, you need to provide an address, a contact number, or any toll-free number so that they can call you and get an assurance about you that you exist.

With increasing fraud cases, it is essential for customers to get a hold of your company by phone. For example, it doesn’t matter whether you have a big or small office, but your customers need an address of your office and a contact number to trust you completely.

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Not Mentioning Testimonials & Customer’s Feedback

If you have served your clients satisfactorily, it is essential for you to have customer reviews, testimonials, and feedback on your website so that your new visitors and new customers read it. If you will not share the feedback and reviews on your site, you will fail to grab the attention of your new customers.

Instead of losing many new customers, you should make sure that you address key concerns through reviews and feedback that is fair for your new visitors. You can also use direct customer quotes and experiences as well.

No Safe & Secure Payment Methods

Day-by-day, the number of credit cards and payment frauds is increasing, so lots of online shoppers are hesitating to buy online. If you do not provide a safe and secure payment method on your website, your visitors and customers will not purchase from your site, so make sure to go with secure payment methods to make your customers feel protected.

If your site gives a secure shopping experience to your customers, they will become your potential customers, so make sure you all have trusted seals in a place like SSL certificates, etc to make consumers feel safe and protected while purchasing.

Lack of References 

References are playing the biggest role in throbbing up a new business if you are running a service-based business. With the right and perfect references, secured before you need them “sealing the deal” becomes much easier and simpler.

In this busy world, not everyone has time to take a gamble on whether or not you can truly serve exceptionally. You should reduce your buyer’s hesitation and have some solid customer references that should be potential buyers requested them.

No Existence on Social Media

If you are not giving your presence on social media, your customers will not find adequate information about your company, products, and services that you are offering, so it is much important for your business to have social media existence. Most of the online shoppers are looking on social media to find your customers’ reviews and information, so if your company does not have a consistent social media presence, you are losing lots of business.

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So, these are 5 major and main reasons why online shoppers are hesitating to purchase online. If you are running an e-commerce site, make sure you serve your customers wonderfully so that they buy online without any hassle. Looking for a solution for your e-commerce store? Contact us!

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