To beat competition, companies must focus on improving UX by offering customers with a personalised and delightful shopping...
In this modern age, most of the customers do not believe what companies tell them, but they are ready to listen to other customers and their views. Therefore, it is extremely important to integrate the contribution of customers into what the company does and how it is portrayed.
If your company will succeed in this, your customers will start to create publicity. It is not good to put all the weight of marketing on your own shoulders, so it is better to leverage your customers to do your marketing for you.
Many of you think that having fans is enough, but it is not enough as it is essential to arm your customers with simple ways to advocate for you. If you handle everything accurately, your happy customers can do marketing for your business that is one of the best ways of marketing.
You can easily convert your customers into advocate for your products, but how? Below, you can find how you can convert them:
Begin Sell After the Sale:
You should congratulate your customers once they purchase your product and you can also provide information them about your products and services.
After purchasing, you can give them confidence over your product as the main aim is to provide enough information about the product so that they can easily share it with other customers and tell them why they should purchase it as well. Nevertheless, they are live, so other people will surely listen to them as they can show off your product.
Reward Your Customers:
One of the best ways to do marketing of your products through your customers is you can reward them with some discounts, offers and gift vouchers.
However, it is also important that you also provide your sincere thanks and recognition to them. You should call them personally to tell them thanks for any referrals as it will affect them and make them feel happy.
Ensure To Make Referring & Liking Easy:
You know that tweet and like buttons play a very significant role on your website as they can give huge impact because they are extremely easy to use.
Ensure that you put only those links that are easy to use and promote next to all your products and services to make it simple for other people to spread information for you.
Feedback & Imply Customer Advice:
There are various companies that are asking for feedback to their customers, but only few of them act on it, so it is an extremely dangerous act that you are taking with your advocates.
Whenever you ask any feedback or advice from your customers, ensure that you follow it and imply it on your company because you can make your customers feel that they are special part of the company.
It is one such time from when they begin to speak on the behalf of your company among other people. They will also participate on company’s social media sites on a 1-1 personal scale.
So, these are some of the best ways by which you can make your happy customers do your marketing for you. However, it is also true that making your customers happy is not rocket science as you just need to try to understand their view point. Moreover, if you want to get more information on eCommerce solutions, you can click here.