commas-leftThe emerging technologies like cloud computing have leaped ahead in the right direction, and Amazon Web Services has won the battle among all existing service providers. commas-right

Time to market is a broad term for the e-commerce industry. When you have a business idea, and you wish to realize it as an app or web presence. Your rush seems natural because if you do not, someone else might.

Similarly, for existing e-commerce stores, competitors and new entrepreneurs are coming up with innovative ideas to boost sales or user experience. It ultimately requires new features and functionality in the existing stores.

If you want to beat your competition and stay ahead, you must acquire those features, functionality, service integration, or software integration as soon as possible.

In short, we can apply the term time-to-market for an e-commerce merchant and the e-commerce development team attached to it.

Our Quest to Cut the Time-To-Market

On the web, many talks are going on about e-commerce site release when developed from scratch, and less is about the constant delivery throughout the e-commerce software lifespan.

Nobody imagines the scenario of the e-commerce development team who is in the quest to reduce the time-to-market for features, functionality, and integrations.

Known Bottlenecks

Let’s imagine what could happen when such requests start flooding in the waiting list, which is already packed for the release schedule for an e-commerce development team.

Ecommerce development requires infrastructural facilities. Hardware, operating systems, software, and network are basic needs.

Ecommerce development needs a platform, framework, development tools like IDE, database, myriads of integration of various components & services, and third-party software integrations.

Digital commerce solutions demand DevOps facilities and hosting solutions.

Digital commerce solutions are constantly looking for support and maintenance services to monitor and solve the various issues as preventive and emergency measures.

Unfortunately, each digital commerce service provider company is hardly equipped with these all for major to minor needs.

Cloud Computing a Big Promise

The emerging technologies like cloud computing have leaped ahead in the right direction, and Amazon Web Services has won the battle among all existing service providers.

Well, first of all, let me introduce fundamental cloud computing services in a nutshell.

Infrastructure as a Service (IaaS)

It offers completely virtualized computing infrastructure, which is provisioned and managed over the Internet by the provider’s end.

Thus, the e-commerce development team gets servers, data storage spaces, and other resources in the data center to virtually install, configure, and customize various components.

For instance, operating systems, middleware, applications, analytics, and software development tools. Microsoft Azure, Amazon Web Services (AWS), Cisco Metacloud, and Google Compute Engine (GCE) are leading IaaS providers.

Platform as a Service (PaaS)

It is the next thing to IaaS. It carries every basic thing that IaaS has, but additionally, it offers a virtual framework to build, test, deploy, manage, and update the software products. AWS Elastic Beanstalk, Apache Stratos, Google App Engine, Microsoft Azure are leading PaaS providers.

Apart from these, there are various other services available on the cloud. However, our interest is to cut the time-to-market for digital commerce. Thereby, we may restrict our discussion up to IaaS and PaaS like cloud services.

Amazon an Ideal Cloud Computing Service Provider

AWS for Digital Commerce
Now, our quest is to know how AWS can help us to achieve the shortest time-to-market by providing awesome cloud services mentioned above. Therefore, I have listed some of the leading could service by AWS below.

Amazon EC2: It is elastic virtual server services
Amazon Simple Storage Service (S3): It is scalable storage services
Amazon Aurora: It is RDBMS
• Amazon DynamoDB: It is NoSQL services
• Amazon RDS: It is RDBMS for MySQL & PostgreSQL
• AWS Lambda: It is server-less services to run code
• Amazon VPC: It is for isolated cloud resource
• Amazon Lightsail: It is for virtual private servers
• Amazon SageMaker: It is for machine learning

Amazon EC2 offers awesome software development environments and facilities on the cloud whereas, S3 provides you immense & scalable storage services for your data and resources. Thereby, Amazon becomes a leader in helping you out in reducing time-to-market for your digital commerce.

Let me elaborate it further by describing the eminent features of Amazon EC2.

EC2 Gives Enhanced Networking

Lower latency, low incidents of network jitter, and higher PPC (Packet per second) are cutting edge offerings from Amazon.

EBS Brings Durability of Storage

AWS Digital Commerce

Amazon EBS (Elastic block store) is assuring persistent storage for instance of EC2 by creating point-in-time consistent snapshots of the volume stored in S3 and replicate across availability zones in the cloud. These services help the developer to work in a stress-free environment where incidents of high I/O activities and low-latency prevails.

Amazon CloudWatch to Monitor Applications

AWS and Digital commerce

Network traffic, disk consumption, and CPU usage demand constant monitoring while the development process is going on as well as for application maintenance services. Thus, you can get visibility into various metrics for performance, patterns, and resource utilization. It helps you to make vital decisions to speed up the process.

Auto Scaling of EC2 Capacity

Of course, CloudWatch offers monitoring services, but auto-scaling quickly acts on the scaling of resources when demands are increasing or decreasing and save your precious resources during development as well as the production stage of the applications.

We have seen a few significant features of Amazon EC2 and other services, but the list of features is long and out of scope here. Therefore, I would like to sum up the contribution of AWS by describing the advantages of Amazon EC2 in a nutshell to cut your timeline for your digital commerce.

Advantages of Amazon Web Services – EC2

AWS cloud for Digital Commerce

• AWS is simple, to begin with, whether it is EC2, S3, or other services listed above.
• Auto-scaling brings elasticity in cloud services at AWS.
• You pay only for the computing capacities you consume. It means drastic cuts in overall costing compared to traditional non-cloud services.
• You can have complete control over your instances.
• AWS is completely secure thanks to its utilization of the latest security technologies and measures such as you have to decide where you will remain private and where public. You can isolate instances if you wish from the rest of the application. You can use the industry-standard encryption technologies to protect data exchanges across the network.
• Flexible hosting for software development encompassing OS instant types, boot partition size, and CPU as well as memory configuration privileges.


Finally, you can work in combination with other AWS services besides EC2 and S3, like various SQL and NoSQL database management services listed at the beginning of the post. It provides immense opportunities to cut time-to-market as well as costs in bonuses.

Of course, you need an avid Amazon Web Services experts to bring all listed benefits in your digital commerce applications, and it is Perception System, San Jose, USA. Their experienced & talented AWS team can grant you the following advantages, such as cost-efficiency, openness, flexibility, elasticity, and scalability, by leveraging outstanding offerings of AWS.

ecommerce expert
Jullie Roslin
Jullie Roslin is the resident E-commerce Expert at Perception System Pvt. Ltd having rich 8 years of experience in the eCommerce industry. She possesses extensive experience working in the technology industries and is responsible for introducing emerging eCommerce trends to the team.