Rafiq Ansari

Manager Business Development

Ecommerce  |  Technology

E-Commerce Content Marketing Opportunities That You Must Grab


In this competitive market, starting an e-commerce business is not an easy task as it is quite difficult in the beginning. You and your brand both are not popular on the web as you have developed a new site that is completely new on the web, so you are getting very minimal amount of traffic on your site.

However, because of your limited budget, you are also not able to spend lavishly on your website in order to get maximum amount of traffic and visibility that you deserve. You are losing lots of opportunities by not getting maximum visibility and traffic that you expect, but it is not mandatory to spend lavishly on your website to gain lots of traffic as Internet has made it extremely easy with its numerous features.

Apart from lots of money, you just need is great content that allows you to attain targeted audience in mean time. Here, you can find dynamic ecommerce content marketing opportunities that you must grab to expand your e-commerce business worldwide.


Today, Videos are one of the best ways to show your products and services to your customers. We all know that YouTube allows you for paid advertisements by which you can easily try to spread your video. Just start with your design process, create an informative and motivational video that you can share on the web. Video content is very much popular these days and it is discoverable in YouTube.

Video is excellent choice as it is easier to produce and consume on devices as compare to other strategies. Frequently, you can share videos related to your products using different channels like Vimeo, Vine, YouTube and Instagram. Share your video everywhere where chances are high to get reviewed by your customers.

When it comes to considered one of the best examples related to this, Marvel Comics – The Watcher is an excellent example that covers Marvel Universe news as well as updates. The video attracted more than 700,000 Youtube subscribers.

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These days, Guest-blogging is also one of the best and finest ways for marketers to build and get lots of backlinks. Marketers can also get lots of reviews and views about their products and services. Guest blogging works wonderfully in 2 ways: first you can provide most attractive and killer posts to other websites and other websites can also offer great content for yours.

We can say that reverse guest-blogging also works for you as it invites powerful bloggers to contribute to your social channels. This way, you can get lots of readers, who may have interest in your products.

Profiles on Social Networks

Having profiles on different social networks plays a very significant role as different social networks provide businesses a chance to pimp different profile like Facebook pages that offer them great number of opportunities. Businesses can build Facebook page to include some fun and useful features through tabs.

However, you can interest your visitors by providing blog posts, forums, quizzes, reviews, videos and polls that can live in your Facebook social community. Apart from Facebook pages, you can also opt for other social networks like Google+ that can also help you to gain top rank in search engines.

User Oriented Content

Generally, people are interested in all that content that they easily understand and participate in it. Make sure your website has user-oriented content that is much important for you. You can also allow your customers to play videographer, reviewer and blogger and ensure that you offer them some social tools in order to share their content with their own networks.

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You can also encourage your fans to generate and share your content and if you notice them to follow it, ensure that you thank them. So, these are some of the best content marketing strategies for e-commerce merchants, who are looking to gain maximum number of benefits.

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